Fiona Ellis-Chadwick
- Auteur
Fiona Ellis-Chadwick is docent marketing aan de Business School van Loughborough University en lid van de Marketing and Retailing Research Group.
Fiona Ellis-Chadwick is docent marketing aan de Business School van Loughborough University en lid van de Marketing and Retailing Research Group.
Geschreven door Fiona Ellis-Chadwick
David Jobber
Fiona Ellis-Chadwick
Principles and Practice of Marketing
The ninth edition of McGraw-Hill’s leading textbook, 'Principles and Practice of Marketing', provides a contemporary and modern introduction to marketing.
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