Boeken van Gianluigi Guido

Cesare Amatulli Matteo De Angelis Michele Costabile Gianluigi Guido
Sustainable Luxury Brands
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This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Meer
Gianluigi Guido
The Salience of Marketing Stimuli
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In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Meer
Gianluigi Guido
Behind Ethical Consumption
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