Geschreven door Ivan Of Lugano) Snehota

David Id Ford Lars-Erik University Of Technology) Gadde Hakan School Of Management Ivan Of Lugano) Snehota
Managing Business Relationships, 3e
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-Enables students and managers to understand the reality of business networks and how to manage them

-Updated with the IMP Group s latest thinking from research, consulting and teaching experience over the past five years

-Includes case material from across Europe

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