Malcolm McIntosh

Today the world is dominated by global brands. In tracking their development, this set offers a fascinating slant on the history of the world. Most of the companies included started as small, local businesses developing their domestic markets first before launching into new territories, while a few began life thinking about the links between nations. Meer

Today the world is dominated by global brands. In tracking their development, this set offers a fascinating slant on the history of the world. Most of the companies included started as small, local businesses developing their domestic markets first before launching into new territories, while a few began life thinking about the links between nations. Meer

The theory and practice of corporate citizenship and CSR have many alternative perspectives to the business-as-usual gaze. The essays in this volume encapsulate the essence of these alternative ideas and embrace the idea that progressive ways and means of this century do not lie in mainstream capitalist thinking. Meer

This is not a definitive history of corporate citizenship but for anyone interested in the who, what, why and how of this subject there are some very significant papers which may become definitive for scholars and reflective practitioners. Meer