Bill Albert,
Bill (Director, Design and Usability Center, Bentley University, USA) Albert,
Tom Tullis,
Tom (Senior Vice President of User Experience, Fidelity Investments, USA) Tullis
e.a.
Measuring the User Experience
Collecting, Analyzing, and Presenting UX Metrics
Paperback Engels 2022 9780128180808
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
*Textbook and Academic Authors Association (TAA) Textbook Excellence Award Winner, 2024*
Measuring the User Experience: Collecting, Analyzing, and Presenting UX Metrics, Third Edition provides the quantitative analysis training that students and professionals need. This book presents an update on the first resource that focused on how to quantify user experience. Now in its third edition, the authors have expanded on the area of behavioral and physiological metrics, splitting that chapter into sections that cover eye-tracking and measuring emotion. The book also contains new research and updated examples, several new case studies, and new examples using the most recent version of Excel.
Specificaties
ISBN13:9780128180808
Taal:Engels
Bindwijze:Paperback
Uitgever:Elsevier Science
Serie:Interactive Technologies
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
1. Introduction to UX<br>2. Background<br>3. Planning<br>4. Performance Metrics<br>5. Self-Reported Metrics<br>6. Issue-Based Metrics<br>7. Eye Tracking (new)<br>8. Measuring Emotion (new)<br>9. Combined and Comparative Metrics<br>10. Special Topics<br>11. Case Studies<br>12. Ten Keys to Success
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan