Strategic Management in Action

Name: Strategic Management in Action
Author: Mary A. Coulter

Paperback Engels 2012 9780132620673

214,54

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Samenvatting

For undergraduate and graduate courses in Strategic Management.

Current theories and practice in an interesting, engaging, and easy-to-read format.

Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing students with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.

The sixth edition continues to present current strategic management theories and practices in an interesting, engaging, and easy-to-read format. There is also a new emphasis on color and photos, making this edition a more visually engaging text for students.

Specificaties

ISBN13:9780132620673

Taal:Engels

Bindwijze:Paperback

Uitgever:Pearson Education

Hoofdrubriek:Strategisch management, Strategisch management

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Inhoudsopgave

<h2>Brief Contents</h2> <div class="c-un-numbered-list_container"> <ul> <li>Chapter 1: Introducing the Concepts</li> <li>Chapter 2: The Context of Managing Strategically</li> <li>Chapter 3: Assessing Opportunities and Threats: Doing an External Analysis</li> <li>Chapter 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis</li> <li>Chapter 5: Functional and Competitive Strategies</li> <li>Chapter 6: Corporate Strategies</li> <li>Chapter 7: International Strategies</li> </ul> </div>