The New Public Diplomacy
Soft Power in International Relations
Paperback Engels 2005 1e druk 9780230535541Samenvatting
After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.
Specificaties
Lezersrecensies
Inhoudsopgave
PART I: THE NEW ENVIRONMENT
The New Public Diplomacy: Between Theory and Practice; J.Melissen Rethinking the 'New' Public Diplomacy; B.Hocking
PART II: SHIFTING PERSPECTIVES
Power, Public Diplomacy and the Pax Americana ; P.van Ham Niche Diplomacy in the World Public Arena: The Global 'Corners' of Canada and Norway; A.K.Henrikson Public Diplomacy in the People's Republic of China; I.d'Hooghe Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy; P.Sharp The EU as a Soft Power: The Force of Persuasion; A.Michalski
PART III: IMPROVING PRACTICE
Culture Communicates: US Diplomacy that Works; C.P.Schneider Making a National Brand; W.Olins Dialogue-Based Public Diplomacy: A New Foreign Policy Paradigm?; S.Riordan Training for Public Diplomacy: An Evolutionary Perspective; J.Hemery Index
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan