The Planetary Bargain

Name: The Planetary Bargain
Author: Michael Hopkins

Corporate Social Responsibility Comes of Age

Gebonden Engels 1999 9780312218331

182,96

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Samenvatting

Exploring many of the most pertinent ethical and economic issues of our time, this book offers both new insights and innovative solutions. Including case studies of international companies and analysis of research, Michael Hopkins addresses global commercial and social problems and examines the question of corporate social responsibility. His presentation of the case for a worldwide agreement or `planetary bargain' between the private and public sectors is both a challenge and a potential source of hope for all those engaged in business in the last years of the twentieth century.

Specificaties

ISBN13:9780312218331

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Reclame en verkoop, Reclame en verkoop, Marketing

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Inhoudsopgave

What and Why Socially Responsible Enterprises The Need for a Planetary Bargain The Seven Azimuths: Who are the Stakeholders ? Codes of Ethics SRE in Practice The Multi-cultural View in Selected Industrialised Countries Frameworks to Measure SRE The Theoretical Literature behind Measuring Corporate Performance Empirical Application of SRE Indicators Developing Country Implications Conclusion; the Next millennium