Mainstreaming Corporate Responsibility

Foreword: Transforming Business and Business Education by Embedding Corporate Responsibility throughout the Curriculum
<p>Frank Brown, INSEAD and Tom Robertson, The Wharton School</p>
<p>I. Introduction</p>
<p>1.Mainstreaming Corporate Responsibility</p>
<p>N. Craig Smith, INSEAD and Gilbert Lenssen, EABIS</p>
<p>2. Business as Usual is Not the Answer to Society s Problems</p>
<p>N. Craig Smith, INSEAD and Halina Ward, IIED</p>
<p>II. Strategy</p>
<p>3. Corporate Responsibility in Strategy</p>
<p>Andrew Pettigrew, University of Bath</p>
<p>4. Microsoft: Bringing Technology to the Aging Population</p>
<p>Maurizio Zollo, Bocconi University and Robert E. Crawford</p>
<p>5. IBM in China: Responding to a Government s Social Initiatives</p>
<p>Steven White, CEIBS</p>
<p>6. Iberdrola: A Utility&acute;s Approach to Sustainability and Stakeholder Management</p>
<p>Tanguy Jacopin, Serge Poisson–de Haro and Joan Fontrodona, IESE Business School and HEC Montr&eacute;al</p>
<p>III. Accounting</p>
<p>7. Corporate Responsibility in Accounting</p>
<p>Dennis Oswald, University of Michigan</p>
<p>8. ENEL: CSR and Performance Measurement</p>
<p>Anna Pistoni and Lucrezia Songini, Bocconi University</p>
<p>9. Novo Nordisk A/S Integrating Sustainability into Business Practice</p>
<p>Dennis Oswald, London Business School and Mette Morsing, Copenhagen Business School</p>
<p>10. From Grace to Disgrace: The Rise and Fall of Arthur Andersen</p>
<p>N. Craig Smith and Michelle Quirk, London Business School</p>
<p>IV. Finance</p>
<p>11. Corporate Responsibility in Finance</p>
<p>John Becker–Blease, Washington State University</p>
<p>12. Maximizing Shareholder Value: An Ethical Responsibility?</p>
<p>Theo Vermaelen, INSEAD</p>
<p>13. Veridian: Putting a Value on Values</p>
<p>Rakesh Khurana, Joel Polodny and Jaan Elias, Harvard Business School</p>
<p>V. Economics</p>
<p>14. Corporate Responsibility in Economics</p>
<p>Landis Gabel, INSEAD</p>
<p>15. Unilever and Oxfam: Understanding the Impacts of Business on Poverty (A)</p>
<p>N. Craig Smith, INSEAD and Robert E. Crawford</p>
<p>16. Revenue Flow and Human Rights: A Paradox for Shell Nigeria</p>
<p>Ulrich Steger and Aileen Ionescu–Somers, IMD</p>
<p>VI. Entrepreneurship</p>
<p>17. Corporate Responsibility in Entrepreneurship</p>
<p>Filipe Santos, INSEAD</p>
<p>18. Innocent: Values and Value</p>
<p>David Grayson and Robert Brown, Cranfield School of Management</p>
<p>19. Waste Concern: Turning a Problem into a Resource</p>
<p>Johanna Mair and Jordan Mitchell, IESE Business School</p>
<p>VII. Marketing</p>
<p>20. Corporate Responsibility in Marketing</p>
<p>C.B. Bhattacharya, Boston University</p>
<p>21. Bounded Goodness: Marketing Implications of Drucker on Corporate Responsibility</p>
<p>N. Craig Smith, INSEAD</p>
<p>22. Norsk Hydro ASA: Sustainable PVC at Hydro Polymers?</p>
<p>N. Craig Smith, INSEAD and Josephine Brennan, London Business School</p>
<p>23. GlaxoSmithKline: Developing Country Access to Essential Medicines</p>
<p>N. Craig Smith and Anne Duncan, London Business School</p>
<p>VIII. Organisational Behaviour and Human Resource Management</p>
<p>24. Corporate Responsibility in Organisational Behaviour</p>
<p>Mette Morsing, Copenhagen Business School</p>
<p>25. Betapharm: Be Different or Die</p>
<p>Andre Habisch and Stephan Kaiser, Ingolstadt School of Management, Nigel Roome, Erasmus</p>
<p>26. The TPG–WFP Partnership: Looking for a Partner</p>
<p>Luk N. Van Wassenhove and Rolando M. Tomasini, INSEAD</p>
<p>IX. Operations Management</p>
<p>27. Corporate Responsibility in Operations Management</p>
<p>Luk N. Van Wassenhove, INSEAD</p>
<p>28. illycaff&egrave;: Value Creation through Responsible Supplier Relationships</p>
<p>Francesco Perrini and Angelo Russo, Bocconi University</p>
<p>29. The Co–Operative Group: Fair–Trade Chocolate</p>
<p>Chris Voss, Stephanie Robertson, Adrian Clarke and Josephine Brennan, London Business School</p>
<p>30. The Wal–Mart Supply Chain Controversy</p>
<p>N. Craig Smith, INSEAD and Robert E. Crawford</p>
<p>Index</p>