J Smith
The New Publicity Kit
Paperback Engels 1995 9780471080145
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
A public relations specialist with over 40 years of experience provides up–to–the–minute information on existing and emerging forms of media. Contains excellent guidance on how to effectively handle and use electronic newspapers and cable TV. Actual releases from professional publicists enable readers to utilize these samples in order to prepare top–quality press releases. Features advice on how to get along with the news media, prepare press kits and hold a press conference, photo transmissions, statistics on media readers, viewers and listeners plus reasons why releases are rejected and how to avoid them.
Specificaties
ISBN13:9780471080145
Taal:Engels
Bindwijze:paperback
Aantal pagina's:352
Uitgever:John Wiley & Sons
Hoofdrubriek:Reclame en verkoop, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Media Are Reinventing Themselves.
<br />
<br /> Analysis of a News Story.
<br />
<br /> Basic Steps to a Successful Publicity Program.
<br />
<br /> Your Media List.
<br />
<br /> Media Relations.
<br />
<br /> Publicity Releases.
<br />
<br /> Feature–News Stories.
<br />
<br /> A Copycatter′s Primer.
<br />
<br /> Copy Preparation for Hard–Copy News Releases.
<br />
<br /> Publicity Photos.
<br />
<br /> Hard–Copy Press Kit Preparation.
<br />
<br /> Press Conferences.
<br />
<br /> Staged Events.
<br />
<br /> Wire Services and Syndicates.
<br />
<br /> Broadcast Publicity.
<br />
<br /> What You Should Know About Video and Radio News Releases.
<br />
<br /> Do–It–Yourself Advertising in Print Media.
<br />
<br /> Do–It–Yourself Broadcast Advertising.
<br />
<br /> Anatomy of a Newspaper.
<br />
<br /> Appendices.
<br />
<br /> Glossary.
<br />
<br /> Index.
<br />
<br /> Analysis of a News Story.
<br />
<br /> Basic Steps to a Successful Publicity Program.
<br />
<br /> Your Media List.
<br />
<br /> Media Relations.
<br />
<br /> Publicity Releases.
<br />
<br /> Feature–News Stories.
<br />
<br /> A Copycatter′s Primer.
<br />
<br /> Copy Preparation for Hard–Copy News Releases.
<br />
<br /> Publicity Photos.
<br />
<br /> Hard–Copy Press Kit Preparation.
<br />
<br /> Press Conferences.
<br />
<br /> Staged Events.
<br />
<br /> Wire Services and Syndicates.
<br />
<br /> Broadcast Publicity.
<br />
<br /> What You Should Know About Video and Radio News Releases.
<br />
<br /> Do–It–Yourself Advertising in Print Media.
<br />
<br /> Do–It–Yourself Broadcast Advertising.
<br />
<br /> Anatomy of a Newspaper.
<br />
<br /> Appendices.
<br />
<br /> Glossary.
<br />
<br /> Index.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan