A Seaberg
Menu Design: Merchandising and Marketing, 4th Edit
Merchandising and Marketing
Gebonden Engels 1990 4e druk 9780471289838
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant′s image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.
Specificaties
ISBN13:9780471289838
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:224
Uitgever:John Wiley & Sons
Druk:4
Hoofdrubriek:Reclame en verkoop, Marketing
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Producing a Menu.
<br />
<br /> Type and Paper for a Better Menu.
<br />
<br /> Menu Copy.
<br />
<br /> The Menu Cover.
<br />
<br /> Menu Strategy.
<br />
<br /> Menu Demographics.
<br />
<br /> Menu Economics.
<br />
<br /> Appetizers and Desserts.
<br />
<br /> Soups, Salads, Sandwiches, and Side Orders.
<br />
<br /> Meats and Poultry.
<br />
<br /> Seafood.
<br />
<br /> The Multiple–Operation Menu.
<br />
<br /> Specialty Menus.
<br />
<br /> Restaurant Variety Equals Menu Variety.
<br />
<br /> The Breakfast Menu.
<br />
<br /> The Hospital/Health Care Menu.
<br />
<br /> The Ethnic Menu.
<br />
<br /> The Health and Fitness Menu.
<br />
<br /> Making the Menu Do More.
<br />
<br /> The Drink List.
<br />
<br /> The Wine List.
<br />
<br /> Creative Menus.
<br />
<br /> Two Decades of Menu Change and Continuity.
<br />
<br /> The Most Common Menu Mistakes.
<br />
<br /> Index.
<br />
<br /> Type and Paper for a Better Menu.
<br />
<br /> Menu Copy.
<br />
<br /> The Menu Cover.
<br />
<br /> Menu Strategy.
<br />
<br /> Menu Demographics.
<br />
<br /> Menu Economics.
<br />
<br /> Appetizers and Desserts.
<br />
<br /> Soups, Salads, Sandwiches, and Side Orders.
<br />
<br /> Meats and Poultry.
<br />
<br /> Seafood.
<br />
<br /> The Multiple–Operation Menu.
<br />
<br /> Specialty Menus.
<br />
<br /> Restaurant Variety Equals Menu Variety.
<br />
<br /> The Breakfast Menu.
<br />
<br /> The Hospital/Health Care Menu.
<br />
<br /> The Ethnic Menu.
<br />
<br /> The Health and Fitness Menu.
<br />
<br /> Making the Menu Do More.
<br />
<br /> The Drink List.
<br />
<br /> The Wine List.
<br />
<br /> Creative Menus.
<br />
<br /> Two Decades of Menu Change and Continuity.
<br />
<br /> The Most Common Menu Mistakes.
<br />
<br /> Index.
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Rubrieken
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