H Holtz
Great Promo Pieces – Create Your Own Brochure Broadsides Ads Flyers Etc
Create Your Own Brochures, Broadsides, Ads, Flyers and Newsletters That Get Results
Gebonden Engels 1988 9780471632245
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This guide shows how to develop sales and promotional pieces in–house, when the cost of producing outside may be prohibitive. The author discusses several types of copy writing, explaining the role of each type, and includes instructive exercises. Coverage includes advertising, direct–mail, and newsletters––with samples of successful copy writing in each area. Holtz also shows how to create persuasive marketing publications and covers the new technology of desktop publishing. Appendixes review available desktop publishing hardware and software, and there is a reference listing of periodicals and other books on desktop publishing.
Specificaties
ISBN13:9780471632245
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:238
Uitgever:John Wiley & Sons
Hoofdrubriek:Reclame en verkoop, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Everyone Markets.
<br />
<br /> Writing is the Common Denominator.
<br />
<br /> The Typical Sales and Promotional Pieces.
<br />
<br /> The Essentials of Persuasive Writing.
<br />
<br /> Examples and Exercises: Advertising Copy.
<br />
<br /> Examples and Exercises: Direct–mail Copy.
<br />
<br /> Examples and Exercises: Newsletters.
<br />
<br /> Illustrations.
<br />
<br /> Editorial and Production Functions.
<br />
<br /> Modern Technological Methods.
<br />
<br /> Appendix.
<br />
<br /> List of Figures.
<br />
<br /> Writing is the Common Denominator.
<br />
<br /> The Typical Sales and Promotional Pieces.
<br />
<br /> The Essentials of Persuasive Writing.
<br />
<br /> Examples and Exercises: Advertising Copy.
<br />
<br /> Examples and Exercises: Direct–mail Copy.
<br />
<br /> Examples and Exercises: Newsletters.
<br />
<br /> Illustrations.
<br />
<br /> Editorial and Production Functions.
<br />
<br /> Modern Technological Methods.
<br />
<br /> Appendix.
<br />
<br /> List of Figures.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan