Online Fundraising Essentials, 2nd Edition
Paperback Engels 2013 2e druk 9781118676844Samenvatting
Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations and professionals with strategies for generating more online contributions and leveraging websites for fundraising. It is filled with ways to engage visitors, communicate with donors, and add interactivity, revenue–generating online events and funding opportunities to an organization s website.
Important topics covered include:
Integrating fundraising into websites
Social media
Building lists
Online tools
Online donor engagement
Blogs
Online events
Online surveys
Online giving
Attracting prospective donors
Community building
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan