Luxury Sales Force Management

Name: Luxury Sales Force Management
Author: M. Merk

Strategies for Winning Over Your Brand Ambassadors

Gebonden Engels 2014 9781137347435

57,31

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Samenvatting

The sales team can often make or break the success of new brands or products. This comprehensive guide provides strategies, models and checklists to help managers and directors strengthen the relationships of their firm's sales force with their own or other brands, maximizing turnover and profit in the long run.

Specificaties

ISBN13:9781137347435

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Leiderschap, Leiderschap, Algemeen management

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Inhoudsopgave

1. How brand relationships influence daily business operations 2. How relationships between salespeople and brands become emotional 3. How top management can win salespeople's heart - the four strategies 4.How brands can make frontline salespeople's heart beat 5. Top 10 'heart-winners' through brand perception 6. How brands can benefit from strong sales force - brand relationships 7. Why retailers should establish strong relationships between salespeople and private brands 8. How salesperson characteristics influence their relationships with brands 9. Do managers think like salespeople? 10. Sales force - brand relationships: a given phenomenon or a building process? 11. Implications for brands and retailers