How to Pitch (Almost) Anything

Do you ever freeze, stumble, or feel your mind go blank when someone asks, “So, what do you do?” You’re not alone and you don’t have to wing it anymore. Imagine having a simple framework that takes the stress out of explaining yourself and makes people genuinely interested in hearing more.  

HELP framework: Turns fuzzy thoughts into a one-sentence value statement.  Story design tools: Hooks attention and triggers emotional buy-in.  Reusable templates: Save time before meetings, emails, or investor decks.  Real examples: See how founders, consultants, and teams refine their message.  Accessible language: Works for non-native English speakers and neurodiversity thinkers.  

In How to Pitch (Almost) Anything: 3 steps to explaining what you do. Fast, story strategist Kendra Valentine delivers a practical guide in paperback and e-book formats that demystifies communication under pressure.  Drawing on brand strategy and neuroscience, Valentine breaks pitching into three repeatable moves, captured by the acronym HELP.

Short chapters, checklists, and case studies keep learning fast and memorable. You will practise on your own project as you read.  Finish the book with a punchy value statement you can say, type, or post without second-guessing. Use it tomorrow, refine it next week, and watch opportunities open.  Ideal for entrepreneurs, project leads, job seekers, and anyone who must express value quickly.