The SAGE Handbook of Advertising

Gebonden EN 2007 9781412918862
Verwachte levertijd ongeveer 16 werkdagen

Samenvatting

Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA.

Specificaties

ISBN13:9781412918862
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:512
Uitgever:SAGE Publications Inc

Lezersrecensies

Wees de eerste die een lezersrecensie schrijft!

Managementboek Top 100

Rubrieken

Populaire producten

    Personen

      Trefwoorden

        The SAGE Handbook of Advertising