A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Paperback EN 2006 9781412930888
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.

Specificaties

ISBN13:9781412930888
Taal:EN
Bindwijze:Paperback
Aantal pagina's:160
Uitgever:SAGE Publications Inc

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        A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing