Scott Kostojohn,
Brian Paulen,
Mathew Johnson
CRM Fundamentals
Paperback Engels 2011 2011e druk 9781430235903
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time.
Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.
Specificaties
ISBN13:9781430235903
Taal:Engels
Bindwijze:paperback
Aantal pagina's:248
Uitgever:Apress
Druk:2011
Hoofdrubriek:Automatisering algemeen, Computer en informatica
Lezersrecensies
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Inhoudsopgave
<ol>
<li>Introduction </li>
<li>Components of CRM Success </li>
<li>Building a CRM Roadmap </li>
<li>Evaluating Software and Consultants </li>
<li>Planning the Initial CRM Implementation </li>
<li>Executing the Initial CRM Implementation </li>
<li>Maintaining and Evolving CRM </li>
</ol>
<li>Introduction </li>
<li>Components of CRM Success </li>
<li>Building a CRM Roadmap </li>
<li>Evaluating Software and Consultants </li>
<li>Planning the Initial CRM Implementation </li>
<li>Executing the Initial CRM Implementation </li>
<li>Maintaining and Evolving CRM </li>
</ol>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan