T Jones
Taking Ideas to Market – Innovation 01.08
Innovation 01.08
Paperback Engels 2002 9781841123141
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Fast track route to successfully taking new ideas to market
Covers the key areas of innovation, from generating new concepts and selecting the best opportunities to managing a new product launch and ensuring effective delivery
Examples and lessons from some of the world′s most successful businesses, including ABB, eBay, 3M and Zara, and ideas from the smartest thinkers, including Edward de Bono, John Kao, Robert Cooper, Gary Hamel and Clayton Christiansen
Includes a comprehensive resources guide
Specificaties
ISBN13:9781841123141
Taal:Engels
Bindwijze:paperback
Aantal pagina's:118
Uitgever:John Wiley & Sons
Hoofdrubriek:Reclame en verkoop, Algemeen management
Serie:Express Exec
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
Introduction to Express Exec
<br />
<br /> Introduction
<br />
<br /> What is Ideas to Market?
<br />
<br /> The Evolution of Ideas to Market
<br />
<br /> The E–Dimension
<br />
<br /> The Global Dimension
<br />
<br /> The State of the Art
<br />
<br /> In Practice
<br />
<br /> Key Concepts and Thinkers
<br />
<br /> Resources
<br />
<br /> Ten Steps Taking Ideas to Market
<br />
<br /> Frequently Asked Questions (FAQs)
<br />
<br /> Acknowledgements
<br />
<br /> Index
<br />
<br /> Introduction
<br />
<br /> What is Ideas to Market?
<br />
<br /> The Evolution of Ideas to Market
<br />
<br /> The E–Dimension
<br />
<br /> The Global Dimension
<br />
<br /> The State of the Art
<br />
<br /> In Practice
<br />
<br /> Key Concepts and Thinkers
<br />
<br /> Resources
<br />
<br /> Ten Steps Taking Ideas to Market
<br />
<br /> Frequently Asked Questions (FAQs)
<br />
<br /> Acknowledgements
<br />
<br /> Index
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan