The Chasm Companion – A Fieldbook to Crossing the Chasm & Inside the Tornado
A Field Guide to Crossing the Chasm and Inside the Tornado
Paperback Engels 2002 9781841124681Samenvatting
The Chasm Group is one of the world′s leading high–tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high–tech industry.
Now Moore′s partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step–by–step field guide organized around three major concepts:
∗ How high–tech market develop
∗ How to specify a winning market development strategy
∗ How to plan go–to–market programmes at different points in the life cycle.
Wiefels′ back–to–basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be – and are being – used to stay on top in any economic climate.
Specificaties
Lezersrecensies
Inhoudsopgave
<br />
<br /> Back to Basics.
<br />
<br /> The Basis for Strategy Decisions.
<br />
<br /> The Early Market.
<br />
<br /> The Chasm.
<br />
<br /> The Bowling Alley.
<br />
<br /> The Tornado.
<br />
<br /> Main Street.
<br />
<br /> Part 2: Developing a Strategy.
<br />
<br /> Finding Your Place on the Technology Adoption Life Cycle.
<br />
<br /> Assessing the Sources and Impact of Discontinuity.
<br />
<br /> Building a Market Development Strategy.
<br />
<br /> Market Development Strategy Research: Market Creation Variables.
<br />
<br /> Market Development Strategy Research: Market Attractiveness Variables.
<br />
<br /> Market Development Strategy Research: Market Penetration Variables.
<br />
<br /> Part 3: Taking the Market Development Strategy to Market.
<br />
<br /> Strategy Validation.
<br />
<br /> Whole Product Management.
<br />
<br /> Marketing Communications Planning.
<br />
<br /> Field Engagement Strategy.
<br />
<br /> Epilogue: Using This Book.
<br />
<br /> Appendix.
<br />
<br /> Worksheets.
Anderen die dit kochten, kochten ook
-
Richard van Kray€ 22,99 -
Jos Burgers€ 19,95
-
Yvo van Regteren Altena€ 24,99
-
Jordi Bron€ 24,95
-
Toni van Dam€ 23,99
-
Wessel Berkman€ 27,95
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan