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Luxury Wine Marketing

The Art and Science of Luxury Wine Branding

Gebonden EN 2024 9781913141578
Verwachte levertijd ongeveer 16 werkdagen

Samenvatting

A textbook and practitioner’s guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history and best practices of marketing luxury wine, and includes case studies of wineries from around the world, as well as new, primary research into the market size of luxury wine.

Specificaties

ISBN13:9781913141578
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:288
Uitgever:ACADEMIE DU VIN LIBRARY LIMITED

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        Luxury Wine Marketing