Carolin Wabia
The Cultural Influence on Mass Customization
Paperback Engels 2020 9783658310141
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This thesis empirically proofs a cultural influence on mass customization ‐ the personalization of mass products towards individual tastes - a topic of increasing importance in today’s international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness‐to‐pay for mass‐customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.
Specificaties
ISBN13:9783658310141
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden
Lezersrecensies
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Inhoudsopgave
Theoretical Background on Mass Customization Research.- Fundamentals of Culture Research.- Cultural Influence on Consumer Behavior Under Mass Customization.- Cultural‐bound Interest in Mass Customization – survey.- Cultural‐Bound Actions in Mass Customization – experiment.
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan