Ralf T. Kreutzer
Toolbox Digital Business
Leadership, Business Models, Technologies and Change
Paperback Engels 2023 9783658370190
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.
Specificaties
ISBN13:9783658370190
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden
Lezersrecensies
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Inhoudsopgave
Chapter 1. The world in transition.- Chapter 2. Analysis and design of a digital business performance.- Chapter 3. Eight fields of action for building digital excellence.- Chapter 4. Change management – shaping change processes successfully.<p></p><p></p>
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan