The Economic Logic of Chinese Cultural-Creative Industries Parks
Shenzhen and Guangzhou
Paperback Engels 2021 9789811535420Samenvatting
This book is a novel and inspiring research work on creative industry clusters in China. Seldom has literature on CCIPs dealt with the detailed economic logic and operational methods of a CCIP. The author not only does a detailed comparison of two business models of Cultural-Creative Industries Parks (CCIPs) using classic qualitative methodology through two case studies, Shenzhen OCT-LOFT as a “Culture Highland” model and Guangzhou 289 Art Park as a “Modular System” model, but also proposes a practical 4C model as the business framework for CCIPs. This book will be of interest to urbanists, scholars of the culture economy, creative industries and China scholars.
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- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
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- ondernemen
- organisatiekunde
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- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan