Huawei Wisdom

Develop Strategy to Execution at Critical Moments

Gebonden Engels 2022 9789811911682
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This book reviews the three life-and-death crisis moments that Huawei experienced during its growth and the major transformation process triggered by these crises. It describes in detail how Huawei thinks about future strategies at these critical moments and how to implement these strategies during its daily work. This book involves the content of corporate globalization strategy decision making, overseas marketing, change management, etc.This book is suitable for middle and senior managers of the enterprises facing difficulties in product development, market development, and business model transformation, especially in the information and communication industry, manufacturing, etc. And it helps to inspire researchers and students, consultants, and trainers who major in corporate transformation, strategic management, and international marketing.

Specificaties

ISBN13:9789811911682
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer Nature Singapore

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Inhoudsopgave

The road to successful transformation and development of Huawei.- Product innovation model and decision management.- The choice of corporate globalization Strategy.- Build a powerful international marketing & sales team.- Business model design and application.

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        Huawei Wisdom