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Pagina 62 van 1.741 resultaten

Emotional Decisions – Trade off Difficulty and Coping in Consumer Choice

paperbackEngels9780226534336 3-10-2001

21,24

Verwachte levertijd ongeveer 16 werkdagen

In winkelwagen

Social Marketing Research for Global Public Health

PaperbackEngels9780199757398 4-8-2016

Like all aspects of society, public health practice has been fundamentally changed by the emergence of electronic and social media as centerpieces of human communication and connection. Meer

119,19

Verwachte levertijd ongeveer 11 werkdagen

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James Harkin

Niche

PaperbackEngels9780349123004 2-8-2012

Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail Meer

16,21

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Emilio Cvitkovic

Competition

gebondenEngels9780333572191 8-12-1992

The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'. Meer

122,99

Verwachte levertijd ongeveer 9 werkdagen

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Advertising

PaperbackEngels9780273760894 1-10-2012

If you want to understand the fast-moving and multi-faceted world of advertising, then this is the book for you. Featuring: - the history and development of the advertising industry - the academic thinking that underpins how advertising is practiced today - the strategies used in both conventional and digital advertising - extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning - insights into the creative advertising process and how messages and content are developed - the challenges of measuring and delivering tangible results - a wealth of contemporary examples from around Europe and beyond This book is packed with 'Minicases' and 'ViewPoint' features helping to give readers a practitioners’ perspective of the world of advertising. Meer

83,74

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Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin

Essentials of Marketing Research

PaperbackEngels9780357033937 22-8-2018

119,31

Verwachte levertijd ongeveer 16 werkdagen

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Basic Marketing Research

PaperbackEngels9780357901847 26-7-2023

111,53

Verwachte levertijd ongeveer 8 werkdagen

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How to Market Computers and Information Technology

paperbackEngels9780333608142 18-6-1994

How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Meer

68,09

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Essentials of Marketing Research

PaperbackEngels9780273724339 11-4-2013

Essentials of Marketing Research by Naresh K. Malhotra, David F. Birks and Peter A. Wills Essentials of Marketing Research presents a clear understanding of the nature, scope and process of marketing research at an introductory level. Meer

107,74

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Tim Calkins

Breakthrough Marketing Plans

paperbackEngels9780230340336 21-12-2012

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Meer

47,35

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Stephen P. Robbins

Marketing Research with SPSS

PaperbackEngels9780273703839 10-4-2008

Marketing Research with SPSS Wim Janssens Katrien Wijnen Patrick De Pelsmacker Patrick Van Kenhove In the past, there have been Marketing Research books and there have been SPSS guide books. Meer

107,74

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Dalrymple′s Sales Management

gebondenEngels9780470169650 17-7-2015

Easily accessible, real–world and practical, Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. Meer

361,13

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Ira J. Haimowitz

Data Analytics for Business

PaperbackEngels9780367281489 20-12-2022

53,05

Verwachte levertijd ongeveer 11 werkdagen

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Ira J. Haimowitz

Data Analytics for Business

GebondenEngels9780367281502 20-12-2022

169,84

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Database Marketing

gebondenEngels9780387725789 23-1-2008

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Meer

204,99

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D Aaker

Strategic Market Management – Global Perspectives First Edition

paperbackEngels9780470689752 26-3-2010

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Meer

75,66

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P Baines

Introducing Marketing Research

paperbackEngels9780471497707 22-4-2002

The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Meer

65,98

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AC Nielsen

Consumer–Centric Category Management – How to Increase Profits by Managing Categories Based on Consumer Needs

gebondenEngels9780471703594 29-12-2005

In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential. Meer

66,05

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Derek Taylor

Hospitality Sales and Promotion

PaperbackEngels9780750649865 25-5-2001

'Hospitality Sales and Promotion' is the essential guide for every manager in the hospitality industry wanting to achieve maximum profits from their sales promotions. Meer

57,27

Verwachte levertijd ongeveer 11 werkdagen

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JA Murphy

The Lifebelt – The Definitive Guide to Managing Customer Retention

gebondenEngels9780471498186 16-1-2001

In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Meer

67,42

Verwachte levertijd ongeveer 16 werkdagen

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Nieuw in Marketing

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Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

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Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

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Reserveer nu

Marketing Denken, Marketing Doen

Marketing

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