Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

Bekijk resultaten in...

Alle producten Managementboeken Seminars + Trainingen Online magazine Sale

Filteren 1

Pagina 67 van 1.741 resultaten

Advertising

PaperbackEngels9780273760894 1-10-2012

If you want to understand the fast-moving and multi-faceted world of advertising, then this is the book for you. Featuring: - the history and development of the advertising industry - the academic thinking that underpins how advertising is practiced today - the strategies used in both conventional and digital advertising - extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning - insights into the creative advertising process and how messages and content are developed - the challenges of measuring and delivering tangible results - a wealth of contemporary examples from around Europe and beyond This book is packed with 'Minicases' and 'ViewPoint' features helping to give readers a practitioners’ perspective of the world of advertising. Meer

83,74

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Stephen P. Robbins

Marketing Research with SPSS

PaperbackEngels9780273703839 10-4-2008

Marketing Research with SPSS Wim Janssens Katrien Wijnen Patrick De Pelsmacker Patrick Van Kenhove In the past, there have been Marketing Research books and there have been SPSS guide books. Meer

107,74

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Essentials of Marketing Research

PaperbackEngels9780273724339 11-4-2013

Essentials of Marketing Research by Naresh K. Malhotra, David F. Birks and Peter A. Wills Essentials of Marketing Research presents a clear understanding of the nature, scope and process of marketing research at an introductory level. Meer

107,74

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Igor Nowé

E-book - epubMarketing (ENG) (e-book)

e-bookEngels200 blz.9789020934168 25-3-2025

How do you attract customers in a digital world? What makes people choose one brand over another? How do you create a strong marketing plan? In a world where marketing is evolving faster than ever, traditional models no longer offer all the answers. Meer

37,99

Direct te downloaden

In winkelwagen

Basic Marketing Research with Excel

PaperbackEngels9780135078228 5-4-2011

For undergraduate Marketing Research courses. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. Meer

286,54

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

How to Market Computers and Information Technology

paperbackEngels9780333608142 18-6-1994

How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Meer

68,09

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Video Game Marketing

GebondenEngels9781138812260 4-10-2016

The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. Meer

212,05

Verwachte levertijd ongeveer 11 werkdagen

In winkelwagen

Marketing Research Methods

GebondenEngels9781108834988 28-1-2021

Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Meer

166,79

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

E Berridge

Customer Obsessed – A Whole Company Approach to Delivering Exceptional Customer Experiences

gebondenEngels9781119326038 22-11-2016

Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting–edge handbook for customer experience. Meer

30,06

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

M Seid

Franchise Management For Dummies

paperbackEngels9781119337287 2-6-2017

McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly all well–known franchises in America and beyond. You′ve probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Meer

31,43

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Bonita Kolb

Marketing Research for the Tourism, Hospitality and Events Industries

GebondenEngels9781138042148 23-1-2018

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. Meer

217,24

Verwachte levertijd ongeveer 11 werkdagen

In winkelwagen

Vijay Mahajan

The Arab World Unbound

gebondenEngels9781118074510 4-9-2012

An expert′s guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World′s market of 350 million consumers, who collectively wield the ninth–largest economy in the world. Meer

43,89

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Customer Experience in Fashion Retailing

PaperbackEngels9781032453002 20-6-2024

Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing. Meer

57,96

Verwachte levertijd ongeveer 8 werkdagen

In winkelwagen

RF Hartley

Marketing Mistakes and Successes, Twelfth Edition (WSE)

paperbackEngels9781118078464 14-2-2014

Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Meer

115,80

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

J Morgan

Brand Against the Machine – How to Build Your Brand, Cut Through the Marketing Noise and Stand Out from the Competition

gebondenEngels9781118103524 16-12-2011

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life–long customers. Meer

27,28

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

CCPS

Recognizing and Responding to Normalization of Deviance

gebondenEngels9781119506713 30-11-2018

153,17

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

Ruvio

Consumer Behavior 1st Edition

paperbackEngels9781119912415 19-2-2024

113,03

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

K Leroux Miller

Content Marketing for Nonprofits – A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

paperbackEngels9781118444023 18-10-2013

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow–up to The Nonprofit Marketing Guide: High–Impact, Low–Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Meer

49,44

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

JS McKean

Customer′s New Voice – Extreme Relevancy and Experience through Volunteered Customer Information

gebondenEngels9781119002321 14-11-2014

Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer′s New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. Meer

49,42

Verwachte levertijd ongeveer 16 werkdagen

In winkelwagen

Consumer Behaviour in Sport and Events

GebondenEngels9781138135499 1-2-2016

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Meer

246,08

Verwachte levertijd ongeveer 11 werkdagen

In winkelwagen

Uw winkelwagen

Marketing

Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

Niets is geen nul - ‘Eerlijk over aanbesteden’

Tips van de redactie

Reserveer nu

Marketing Denken, Marketing Doen

Marketing

Bekijk resultaten in...

Filter de resultaten

Actieve filters 1

Managementrubriek

Aanbevolen

Producten

Taal

Serie

Ministerie

Trefwoorden

Prijs

Rubrieken

Personen

Trefwoorden

Marketing

Examenboek NIMA Basiskennis Marketing

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

Fight the Average - Hoe maak je een merk dat er uitspringt?

Marketing gaat meer dan ooit over het creëren van waarde

Fight the average – ‘De juiste inspiratie en motivatie voor je merk’

Niets is geen nul - ‘Eerlijk over aanbesteden’

Tips van de redactie

Reserveer nu

Marketing Denken, Marketing Doen

Marketing

Bekijk resultaten in...

Filter de resultaten

Actieve filters 1

Managementrubriek

Aanbevolen

Producten

Taal

Serie

Ministerie

Trefwoorden

Prijs

Rubrieken

Personen

Trefwoorden

Recensiebeleid

Noordhoff terugkoopgarantie

Noordhoff koopt jouw boek terug, zonder zorgen!

AI-book

Wat is een AI-book?

Geef uw beoordeling