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Pagina 18 van 3.823 resultaten

M. Beverland

Building Brand Authenticity

gebondenEngels9780230580312 22-10-2009

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Meer

156,58

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Statistical Methods in Food and Consumer Research

GebondenEngels9780123737168 1-12-2008

Statistical Methods in Food and Consumer Research, Second Edition, continues to be the only book to focus solely on the statistical techniques used in sensory testing of foods, pharmaceuticals, cosmetics, and other consumer products. Meer

125,80

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Lior Arussy

Experience

PaperbackEngels9780123954930 10-1-2002

40,59

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Developing New Functional Food and Nutraceutical Products

GebondenEngels9780128027806 4-10-2016

Developing New Functional Food and Nutraceutical Products provides critical information from conceptualization of new products to marketing, aiming to present a solid understanding of the entire process through detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality control, and marketing. Meer

137,80

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The Origin of Brands

PaperbackEngels9780060570156 27-9-2005

Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. Meer

16,29

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Debasis Bagchi

Nutraceutical and Functional Food Regulations in the United States and around the World

PaperbackEngels9780128164679 11-6-2019

Nutraceutical and Functional Food Regulations in the United States and Around the World, Third Edition addresses the latest regulatory requirements designed to ensure the safe production and delivery of these valuable classes of foods. Meer

185,80

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Ram Charan

What the Customer Wants You to Know

PaperbackEngels9780141036878 3-9-2009

Presents the concept of Value Creation Selling that can help produce strong customer relationships and long term rewards. This book enables you to: gain knowledge of your customer's business; use this knowledge to improve your customer's margins; and, show how your product and expertise is a winning combination. Meer

19,07

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Consumer-Driven Innovation in Food and Personal Care Products

PaperbackEngels9780081014868 19-8-2016

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. Meer

295,-

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Case Studies in the Beer Sector

PaperbackEngels9780128177341 8-9-2020

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. Meer

211,-

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Connor Joyce

Bridging Intention to Impact

PaperbackEngels9780138360467 4-9-2024

In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making, Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful. Meer

59,74

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Jack Mitchell

Hug Your Customers

PaperbackEngels9780141015224 4-3-2004

From small independent businesses to established conglomerates, this title offers a tool for ensuring repeat business. Meer

19,07

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Advertising

GebondenEngels9780190625887 28-9-2017

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, to pre-roll on YouTube videos and native advertising on mobile news apps. Meer

68,88

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Herb Sorensen

Inside the Mind of the Shopper

PaperbackEngels9780134308920 3-11-2016

What do you really do when you shop? The answers are fascinating and, for retailers, they're cash in the bank. In Inside the Mind of the Shopper, world-renowned retail consultant Dr. Meer

44,14

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Mark Davies

Understanding Marketing

PaperbackEngels9780134904672 26-9-1997

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products. Meer

54,56

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Sandra Moriarty

Advertising & IMC

GebondenEngels9780134480435 25-4-2018

For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Meer

366,94

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Go-Givers Sell More

PaperbackEngels9780141049588 25-2-2010

Most of us think of sales as a struggle to make people do something they don't really want to do. But that cut-throat mentality makes the process much harder than it has to be. Meer

16,29

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Response

GebondenEngels9780195158694 17-10-2002

Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Meer

34,23

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Business Performance in the Retail Sector

GebondenEngels9780198256946 13-2-1992

This book investigates how John Lewis's unique ownership and organizational arrangements have enabled it to become one of the largest and longest-surviving employee-owned firms in the Western world. Meer

71,72

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Viral Marketing

PaperbackEngels9780195527988 3-10-2013

It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. Meer

27,86

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Sonia Massari

Transdisciplinary Case Studies on Design for Food and Sustainability

PaperbackEngels9780128178218 29-4-2021

Transdisciplinary Case Studies on Design for Food and Sustainability, a volume in the Consumer Science and Strategic Marketing series, analyzes the interconnectivity of sustainability, food, and design, demonstrating the presence of food design in various food-related fields of study. Meer

241,-

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