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Reverse Psychology Marketing

gebondenEngels9780230507548 22-11-2006

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. Meer

61,99

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U. Okonkwo

Luxury Fashion Branding

gebondenEngels9780230521674 3-5-2007

This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. Meer

86,39

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

PaperbackEngels9780240807621 23-1-2006

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Meer

64,40

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Simply Seven

gebondenEngels9780230308176 12-10-2011

Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. Meer

74,19

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G. Hopkins

Star-Spangled Soccer

gebondenEngels9780230239739 7-5-2010

Star-Spangled Soccer traces the development of soccer in the USA. It is the first book that tells the story of how the sport rose to extreme highs and suffered almost catastrophic lows as it fought to position itself on the American sports landscape, beginning with the announcement from FIFA in 1988 that America would host the 1994 World Cup. Meer

61,99

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S. Bridgewater

Football Brands

gebondenEngels9780230232532 29-4-2010

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. Meer

61,99

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Joseph Turow

Breaking Up America – Advertisers and the New Media World

gebondenEngels9780226817491 8-5-1997

121,13

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Joseph Turow

Breaking Up America – Advertisers and the New Media World

paperbackEngels9780226817507 4-12-1998

41,54

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M. Beverland

Building Brand Authenticity

gebondenEngels9780230580312 22-10-2009

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Meer

159,59

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The Idea Writers

paperbackEngels9780230613881 14-12-2010

The Idea Writers guides both new and experienced copywriters through the process of creating compelling messages that sell. It shows readers what it's like to work in the fast-paced world of an agency while providing practical adviceplusdetails oncreatingaward-winning multimedia ad campaigns. Meer

43,69

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Radios Niche Marketing Revolution FutureSell

PaperbackEngels9780240802022 30-6-1997

Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Meer

81,31

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Ed Shane

Selling Electronic Media

PaperbackEngels9780240803272 17-2-1999

"Selling is identifying and satisfying customer needs profitably. Profitable for you, profitable for them." Diane Sutter, President and CEO of Shooting Star Broadcasting , owner of KTAB-TV, Abilene, Texas This is the definition of sales used throughout Ed Shane's comprehensive and timely textbook Selling Electronic Media. Meer

110,91

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Eco-Standards, Product Labelling and Green Consumerism

gebondenEngels9780230537378 1-10-2008

As conscientious consumers, we become overwhelmed with alarms about food contamination, climate change, chemical pollution and other environmental and health-related risks. Meer

122,99

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Tangled Goods – The Practical Life of Pro Bono Advertising

gebondenEngels9780226820163 24-6-2022

108,10

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Tangled Goods – The Practical Life of Pro Bono Advertising

paperbackEngels9780226820187 24-6-2022

34,82

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D. Cook

Lived Experiences of Public Consumption

gebondenEngels9780230517042 27-2-2008

This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world. Meer

61,99

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D. Sutton

Globalizing Ideal Beauty

gebondenEngels9780230611740 13-10-2009

Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Meer

122,99

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Consumer Behaviour in Asia

gebondenEngels9780333736258 5-11-1998

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. Meer

61,99

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Helena M. M. Lastres

The Advanced Materials Revolution and the Japanese System of Innovation

gebondenEngels9780333607305 17-8-1994

The book develops the idea that a shift in the techno-economic paradigm creates opportunities for the rise of new firms, industries and countries to technological leadership, making the adoption of an adequate national system of innovation fundamental to success in such changes. Meer

183,99

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Brands

paperbackEngels9780333659090 14-11-1997

Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. Meer

61,99

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