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Marketing Competences and Strategic Flexibility in China

gebondenEngels9780230013506 1-12-2006

Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. Meer

127,84

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Advertising in the Aging Society

gebondenEngels9780230293397 8-3-2016

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Meer

64,41

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Meta-Luxury

gebondenEngels9780230293571 26-4-2012

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations. Meer

78,51

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Selling

PaperbackEngels9780241538012 17-3-2022

12,08

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Marco Bevolo

The Golden Crossroads

gebondenEngels9780230224186 9-10-2009

This book looks at the field of fine arts, design and culture as an alternative source of inspiration for ways to work. It is a book about a better future for brand marketing and business leadership, thanks to the dreams and the visions of artists, designers and other creative industry leaders. Meer

51,74

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John Desmond

Psychoanalytic Accounts of Consuming Desire

gebondenEngels9780230252196 28-11-2012

Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Meer

64,41

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Principles of Marketing

PaperbackEngels9780273695592 3-8-2006

PRINCIPLES OF MARKETING Fourth Edition Frances Brassington and Stephen Pettitt Principles of Marketing is the indispensable introduction to marketing. Meer

100,54

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Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy

PaperbackEngels9780323856157 17-4-2023

**Association of American Publishers (AAP) PROSE Award Finalist in Nursing and Allied Health Services, 2024** Nutrition Science, Marketing Nutrition, Health Claims, and Public Policy explains strategies to guide consumers toward making informed food purchases. Meer

158,20

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Grant David Mccracken

Culture and Consumption II – Markets, Meaning, and Brand Management

paperbackEngels9780253217615 22-7-2005

23,54

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Principles of Marketing: Horizon Edition

PaperbackEngels9780273779827 10-12-2012

17,74

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Michael Verchot

Multicultural Marketing and Business Consulting

gebondenEngels9780295992396 5-12-2012

57,38

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Fundamentals of Retailing and Shopper Marketing

PaperbackEngels9780273757399 15-11-2012

‘The main part of intellectual education is not the acquisition of facts but learning how to make facts live.’ Oliver Wendell Holmes Become a specialist in shopper marketing Fundamentals of Retailing and Shopper Marketing is an ideal companion text whether you are in marketing, in manufacturing, work for an advertising agency or if you work in retail. Meer

99,34

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A. Prasad

Postcolonial Theory and Organizational Analysis: A Critical Engagement

gebondenEngels9780312294052 19-5-2003

This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations? Meer

156,03

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Consumer Behaviour

PaperbackEngels9780273736950 14-10-2011

Schiffman, Kanuk & Hansen, Consumer Behaviour: A European Outlook 2e The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. Meer

110,14

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John Egan

Relationship Marketing

PaperbackEngels9780273737780 31-3-2011

Egan, Relationship Marketing 4e Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Meer

107,74

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Bruce King

E-book - How to Double Your Sales (e-book)

e-bookEngels9780273745075 27-12-2012

‘The most practical and effective advice on how to boost sales quickly that I’ve read in years. Anyone and everyone in sales should own a copy. Meer

17,79

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I. Buckingham

Brand Champions

gebondenEngels9780230220324 26-1-2011

A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Meer

64,41

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Media Promotion & Marketing for Broadcasting, Cable & the Internet

PaperbackEngels9780240807621 23-1-2006

This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet. Meer

64,41

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The Ends Game

PaperbackEngels9780262542777 11-1-2022

25,94

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John M. Murphy

Branding

gebondenEngels9780333560761 18-11-1991

Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. Meer

184,22

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