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To solve real marketing problems with predictive analytics, you need to master concepts, theory, skills, and tools.
Now, one authoritative guide covers them all. Meer
For courses in business mathematics at the freshman/sophomore levels.
Mathematics for Business provides practical, up-to-date coverage of the mathematical techniques students must master to succeed in business today. Meer
Vulnerability Analysis for Transportation Networks provides an integrated framework for understanding and addressing how transportation networks across all modes perform when parts of the network fail or are substantially degraded, such as extreme weather events, natural disasters, road crashes, congestion incidents or road repair. Meer
Pharmaceutical Quality by Design: Principles and Applications discusses the Quality by Design (QbD) concept implemented by regulatory agencies to ensure the development of a consistent and high-quality pharmaceutical product that safely provides the maximum therapeutic benefit to patients. Meer
Production Planning and Control draws on practitioner experiences on the shop floor, covering everything a manufacturing or industrial engineer needs to know on the topic. Meer
Everyone makes decisions, but not everyone is a decision analyst. A decision analyst uses quantitative models and computational methods to formulate decision algorithms, assess decision performance, identify and evaluate options, determine trade-offs and risks, evaluate strategies for investigation, and so on. Meer
Commercial Aircraft Hydraulic Systems: Shanghai Jiao Tong University Press Aerospace Series focuses on the operational principles and design technology of aircraft hydraulic systems, including the hydraulic power supply and actuation system and describing new types of structures and components such as the 2H/2E structure design method and the use of electro hydrostatic actuators (EHAs). Meer
Maritime Transport and Regional Sustainability is a critical examination on how the maritime transport sector helps regions to achieve their sustainability goals, especially focusing on the challenges posed by climate change. Meer
Six Sigma is a management program that provides tools that help manufacturers obtain efficient, stream-lined production to coincide with ultimate high quality products. Meer
Configuration Management for Senior Managers is written to help managers in product manufacturing and engineering environments identify the ways in which they can streamline their products and processes through proactive documentation control and product lifecycle management. Meer
Rethinking Bhopal: A Definitive Guide to Investigating, Preventing, and Learning from Industrial Disasters is the go-to source for anyone seeking to learn how to improve process safety management (PSM) through applying fundamental asset reliability and incident investigation concepts. Meer
Statistical Modeling using Local Gaussian Approximation extends powerful characteristics of the Gaussian distribution, perhaps, the most well-known and most used distribution in statistics, to a large class of non-Gaussian and nonlinear situations through local approximation. Meer
Model Management and Analytics for Large Scale Systems covers the use of models and related artefacts (such as metamodels and model transformations) as central elements for tackling the complexity of building systems and managing data. Meer
Transportation, Energy Use and Environmental Impacts shows researchers, students and professionals the important connection between transportation planning, energy use and emissions. Meer
FOCAPD-19/Proceedings of the 9th International Conference on Foundations of Computer-Aided Process Design, July 14 - 18, 2019, compiles the presentations given at the Ninth International Conference on Foundations of Computer-Aided Process Design, FOCAPD-2019. Meer
High pressure, or high performance, liquid chromatography (HPLC) is the method of choice for checking purity of new drug candidates, monitoring changes during scale up or revision of synthetic procedures, evaluating new formulations, and running control/assurance of the final drug product. Meer
Evidence-Based Validation of Herbal Medicines brings together current thinking and practice in the areas of characterization and validation of natural products. Meer
Sustainable Transportation and Smart Logistics: Decision-Making Models and Solutions provides deterministic and probabilistic models for transportation logistics problem-solving and decision-making. Meer
Cost Management in Plastics Processing: Strategies, Targets, Techniques, and Tools, Fourth Edition, makes readers think about current practices and how to go forward with effective cost management. Meer
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