Baudewijns neemt in dit boek de lezer mee naar de duistere kant van de digitale wereld. Zijn insiderverhalen beschrijven recente cases uit onder andere België, Nederland en China.
Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.
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Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. Meer
This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Meer
The convergence of knowledge, technology, and human performance which comprises today's enterprise allows creative business process design. Thus, an organization can create new and innovative ways to service customers or to do business with suppliers and make itself a leader in its field. Meer
13E 2006, the 6th in this series of IFIP conferences, marked the congregation of researchers and practitioners in the areas of e-Commerce, e-Business, and e-Government. Meer
The purpose of this edited book is to provide the relevant technologies and case studies in a concise format that will simplify and streamline the processing of blockchain. Meer
The purpose of this edited book is to provide the relevant technologies and case studies in a concise format that will simplify and streamline the processing of blockchain. Meer
Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot. Meer
Corporate e-learning has become increasingly important in the contemporary universal-access business world, and can provide strategic and competitive advantages to corporations as a way to accelerate training and reduce the high costs of face-to-face learning programs. Meer
Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. Meer
E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies. Meer
This book provides an essential update for experienced data processing professionals, transaction managers and database specialists who are seeking system solutions beyond the confines of traditional approaches. Meer
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Meer
How do you translate your business objectives into a digital marketing strategy?
What are today's best practices for content marketing, email marketing, social media and online advertising? Meer
This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. Meer
Today's modern nations are using increasingly high-tech information systems to power a 'technology revolution'. This book is based on the work of the TechCast Project, conducted at the George Washington University and draws on the knowledge of 100 CEOs, scientists, academics and other experts to compile the best forecast data ever assembled. Meer
Claudio Ciborra was one of the most innovative thinkers in the field of information systems. This book explains the intellectual contribution of Ciborra's work in a substantial introductory chapter, contains the most significant of his articles, and provides a sample of research that draws from his ideas. Meer
"Electronic Marketing: Theory and Practice for the 21st Century" provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, it includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness. Meer
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