Internet en social media

Vergroot je online zichtbaarheid en leer hoe je digitale kanalen strategisch inzet met boeken over internetmarketing, social media en online gedrag. Of je nu werkt aan personal branding, contentstrategie of conversieoptimalisatie – hier begint jouw digitale voorsprong.

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David Travis

E-Commerce Usability

PaperbackEngels9780415258340 5-12-2002

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. Meer

111,35

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Computational Advertising

GebondenEngels9780367206383 27-5-2020

This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Meer

184,94

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Subhankar Das

Search Engine Optimization and Marketing

GebondenEngels9780367278786 25-1-2021

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. Meer

149,57

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WS Whyte

Enabling eBusiness – Integrating Technologies, Architectures and Applications

paperbackEngels9780471899419 24-5-2001

This book describes the technical architecture and components that can be integrated in order to provide a comprehensive and robust infrastructure on which to build successful e–Business. Meer

156,81

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J Mullen

Email Marketing – An Hour a Day

paperbackEngels9780470386736 21-11-2008

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results. Meer

33,-

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T Mceachern

Re–Wiring Business – Uniting Management & the Web

gebondenEngels9780471175568 24-11-1997

33,-

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Maria Fasli

Agent Technology for E–Commerce

paperbackEngels9780470030301 19-1-2007

Agents are computational systems that are capable of autonomous, reactive and proactive behaviour, and are also able to interact with each other. The application of agents in e–Commerce is one of the fastest–growing and most exciting areas of computer science. Meer

80,26

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Amy Joyner

The eBay Billionaires′ Club

gebondenEngels9780470055748 18-5-2007

"IN The eBay Billionaires′ Club, you will read thestories of twelve professional eBay merchants whorecognized a great business opportunity on the Internetand pursued it–some at great personal financial risk. Meer

23,25

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Email Marketing By the Numbers

gebondenEngels9780470122457 18-5-2007

Praise for EMAIL MARKETING by the NUM8ERS "At last–a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Meer

23,25

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Wiley Pathways E–Business

paperbackEngels9780470198575 28-4-2008

For anyone thinking about starting an online business, this resource provides all the steps needed to take an idea and turn it into reality. Wiley Pathways E–Business begins by discussing the legal considerations involved in launching the business as well as tips for acquiring the necessary financing. Meer

130,36

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DA Marca

Open Process Frameworks – Patterns for the Adaptive e–Enterprise

paperbackEngels9780471736110 16-9-2005

This excellent book offers a discussion of e–business, e–process and e–commerce design, from the standpoint of business adaptability and durability. Meer

120,62

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R Leinbach

Worlds of E–Commerce – Economic, Geographical & Social Dimensions

gebondenEngels9780471494553 26-1-2001

Worlds of E–Commerce Economic, Geographical and Social Dimensions THOMAS R. LEINBACH and STANLEY D. BRUNN, both of the University of Kentucky, USA Worlds of Electronic Commerce attempts to capture the enormous international impact of the recent explosion in information and communication technologies. Meer

215,26

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G Hardaker

Wired Marketing – Energizing Business for e–Commerce

paperbackEngels9780471496458 12-4-2001

Wired Marketing provides a unique mix of strategic and technical knowledge designed primarily for students on marketing–related courses. It focuses on the Internet as a marketing tool in the context of rapidly changing business and consumer markets, including the emergence of eCommerce on the World Wide Web. Meer

76,09

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A Borelli

Affiliate Millions – Make a Fortune using Search Marketing on Google and Beyond

gebondenEngels9780470100349 11-5-2007

Affiliate Millions For more than a decade, the Internet has allowed people to make substantial amounts of money on both a full–time and part–time basis. Meer

23,25

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AS Goldstein

Starting on a Shoestring – Building a Business Without a Bankroll 4e

paperbackEngels9780471232889 12-8-2002

Live your entrepreneurial dream with no–or little–money down Where there′s a will, there′s a way. Even if you don′t have start–up money in the bank, you can get your new business on its feet with ingenuity and knowledge. Meer

44,13

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M Golden

Social Media Strategies for Professionals and Their Firms – The Guide to Establishing Credibility and Accelerating Relationships

gebondenEngels9780470633106 30-12-2010

Expert advice on growing your professional service firm or individual practice through social media Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Meer

49,70

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W Bock

Net Income – Cut Costs, Boost Profits and Enhance Opearations Online

paperbackEngels9780471288398 20-8-1997

Net Income Cut Costs, Boost Profits, and Enhance Operations Online Wally Bock and Jeff Senne "From finance to manufacturing, training to customer service, Net Income is an operating manual for producing results. Meer

44,13

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Statistical Methods in e–Commerce Research

gebondenEngels9780470120125 17-10-2008

This groundbreaking book introduces the application of statistical methodologies to e–Commerce data With the expanding presence of technology in today′s economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Meer

169,33

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H Chan

E–Commerce – Fundamentals & Applications

paperbackEngels9780471493037 20-11-2001

A comprehensive introduction to the underlying technologies of e–commerce. This book explores the full range of technologies, protocols, and techniques necessary for building successful e–commerce sites. Meer

80,26

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Convergence of Blockchain Technology and E-Business

GebondenEngels9780367498146 9-7-2021

The purpose of this edited book is to provide the relevant technologies and case studies in a concise format that will simplify and streamline the processing of blockchain. Meer

206,17

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