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Rubriek: Marketing

Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319130835 19-3-2015

This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Meer

180,99

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Robert L. King

Minority Marketing: Research Perspectives for the 1990s

paperbackEngels9783319369433 29-10-2016

This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s. Meer

120,99

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Proceedings of the 1997 World Marketing Congress

paperbackEngels9783319369440 29-10-2016

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. Meer

180,99

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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

gebondenEngels9783319131610 30-1-2015

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, marketing education, among others. Meer

120,99

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Cristian Ducu

Ethics and Neuromarketing

paperbackEngels9783319833293 16-6-2018

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. Meer

138,99

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Christiane Prange

Market Entry in China

paperbackEngels9783319804996 20-6-2018

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Meer

84,99

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Handbook of State Aid for Film

gebondenEngels9783319717142 12-4-2018

This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film industry such as industry change, digital transformation, and shifting audience tastes. Meer

336,99

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Competitiveness in Emerging Markets

gebondenEngels9783319717210 24-5-2018

This book presents a collection of interrelated research advances in the field of technological entrepreneurship from the perspective of competition in emerging markets. Meer

240,99

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Business-to-Business Marketing Communications

paperbackEngels9783319864747 12-5-2018

This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Meer

68,09

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John Lok

Learning Raising Market Demand Strategy

PaperbackEngels9798888831441 28-11-2022

22,25

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Cold Calling Sucks (And That's Why It Works)

PaperbackEngels9798991156905 11-8-2024

24,58

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Marketingstrategien für rezeptfreie Arzneimittel

paperbackDuits9783824469185 28-8-2013

Das Buch stellt umfassend die strukturellen, wirtschaftlichen und gesetzlichen Rahmenbedingungen für die Vermarktung von Selbstmedikationspräparaten in Deutschland dar. Meer

43,60

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Collaborative Research Design

paperbackEngels9789811352911 29-12-2018

This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. Meer

192,99

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Peter Bug

Fashion and Film

paperbackEngels9789811395444 28-9-2020

This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Meer

168,99

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Changzheng Yang

Sharing Behavior of Brand Crisis Information on Social Media

paperbackEngels9789811666698 21-1-2023

This book adopted 66 brand crisis events as research samples taking place from 2010 to 2016 on social media (Chinese Weibo), performs research on influence mechanism of brand-crisis information-sharing behavior on social media from contextual perspective. Meer

168,99

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Karen E. Sutherland

Strategic Social Media Management

paperbackEngels9789819994953 30-8-2024

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Meer

53,46

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Word een Webdesign Master

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

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De toekomst ligt bij strategen, conceptdenkers en regisseurs

Sustainable Experiences - Customer experience as fast track for sustainable growth

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