In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.
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Praise for Mike Russill, Vice–President, Retail, Sunoco Inc. Catherine Neville, President, Quality Management Institute Dan Plashkes, President, S&P Data Philip C. Meer
Industrial or business–to–business marketing places very specific demands on those responsible for it. Yet all too often the strengths of these managers are technical, founded on expertise and product knowledge. Meer
From a leader in nonprofit marketing, a hands–on guide to the best practices in doing marketing for your organization.
In today′s challenging economic climate, every nonprofit organization needs an organization–wide commitment to a comprehensive marketing strategy that increases awareness and support. Meer
In
Loyalty Myths
, the authors have assembled 53 of the most common beliefs about customer loyalty all of them wrong or misconceived! Each of the beliefs in this book is debunked with real–world examples. Meer
Fast and Efficient Context–Aware Services gives a thorough explanation of the state–of–the–art in Context–Aware–Services (CAS). The authors describe all major terms and components of CAS, defining context and discussing the requirements of context–aware applications and their use in 3rd generation services. Meer
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Logos and No Gos ought to be mandatory reference material for all managers of branded products and services. It is a concise, easy read, jammed with crucial information on how to survive and thrive in the I. Meer
Praise for Winning At Retail
"Winning at Retail offers the most effective strategies available for retailers. At McDonald′s, the ′Quick–EST′ model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. Meer
"If you are a salesperson, you will find yourself in this book. Treat it like your road map to success and you will be a professional salesperson."
– Willis Turner, CSE President, Sales and Marketing Executives International, Inc. Meer
Conversations make or break everything in sales. Every conversation you have is an opportunity to find new prospects, win new customers, and increase sales. Meer
Praise for The Online Advertising Playbook
"Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don′t always get it right. Meer
Practical business guides that pull no punches
Dave Anderson′s TKO series presents no–nonsense, down–in–the–trenches management strategies that work in the real world of business. Meer
If you′re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. Meer
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign
In today′s highly competitive, global marketplace, businesses have to do more than just advertise their products. Meer
The
Ultimate Sales Training book enables sales managers, sales trainers, sales coaches, and sales consultants to understand the convergence of selling and learning in the current and future business workplace. Meer
Distinguish yourself as a "Sales Master" and win big in business today!
Your personal and professional distinctions are THE precursor to closing the deal. Meer
Most consumable products of animal origin, such as eggs and milk, are obtained through exploitation of the reproductive processes of livestock, making efficiency extremely important in intensive production units. Meer
This book aims to be what every marketing manager needs to know about marketing in today?s competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the ? Meer
A compelling fable that distills the essence of genius marketing strategies
The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Meer
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