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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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gebondenEngels9781137386182 30-7-2014
Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics.  Meer
61,99
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gebondenEngels9781137386298 23-10-2014
It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges.  Meer
43,69
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44,13
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gebondenEngels9781137387240 6-11-2014
Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices.  Meer
122,99
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gebondenEngels9781137389169 4-7-2014
Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.  Meer
61,99
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PaperbackEngels9781133190974 6-6-2012
118,41
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gebondenEngels9781119100256 6-11-2015
Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population.  Meer
33,-
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PaperbackEngels9781138083875 7-6-2017
Exploring the conceptual insights provided by the archipelagic 'twist' in the context of tourism principles, policies and practices, this volume draws on an international series of case studies to analyse best practice in branding, marketing and logistics in archipelago tourist destinations.  Meer
67,49
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paperbackEngels9781119953388 23-8-2013
Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing.  Meer
42,74
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paperbackEngels9781118311837 31-8-2012
Harness the power of marketing and watch your business grow Having your own business isn′t the same as having customers, and one is useless without the other.  Meer
41,35
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gebondenEngels9781118977842 27-2-2015
Get out of the office and dream! To keep your brand innovative you need to feed your creative spirit and the office is not the place to do that.  So get out, disrupt and reimagine the status quo, get into a café and dream.  Meer
24,65
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paperbackEngels9781119966197 17-8-2012
The new and extended Second Edition of the award–winning textbook Sustainability Marketing: A Global Perspective provides a sustainability–oriented vision of marketing for the twenty–first century.  Meer
66,34
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paperbackEngels9781119272427 5-8-2016
The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history.  Meer
24,65
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gebondenEngels9781118345566 16-11-2012
Times have changed. Long gone are our days of being kings of the manufacturing industry, we are now immersed in the world of service where the relationship between an organization and the customer is an integral part of the product offering.  Meer
35,78
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paperbackEngels9781118373439 31-1-2014
Helping tech–savvy marketers and data analysts solve real–world business problems with Excel Using data–driven business analytics to understand customers and improve results is a great idea in theory, but in today′s busy offices, marketers and analysts need simple, low–cost ways to process and make the most of all that data.  Meer
59,44
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gebondenEngels9781118489529 7-12-2012
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization.  Meer
49,70
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paperbackEngels9781118967232 20-3-2015
Your guide to the most up–to–date selling strategies and techniques No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more.  Meer
27,43
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gebondenEngels9781118744826 18-3-2014
Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent.  Meer
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paperbackEngels9781118759677 5-11-2013
A holistic approach to conversion rate optimization that encompasses an entire business online and offline to drive more sales and referrals, and increase bottom–line profits In order for your business to survive, you must convert anonymous traffic into sales.  Meer
17,69
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gebondenEngels9781118950296 31-10-2014
Why the luxury market′s fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting.  Meer
44,13
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