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Vergroot je omzet met boeken die je leren hoe je overtuigt, verkoopt en een sterk merk bouwt. Van copywriting tot klantbeleving: ontdek hoe je commerciële slagkracht vergroot – op een manier die bij jou past.

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Kim Harrison

Strategic Public Relations

paperbackEngels9781420256383 19-1-2011

Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peak PR performance, and fast track their career. Meer

104,28

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The Visionary Package

gebondenEngels9781403906779 29-10-2004

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. Meer

64,66

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Ian Chaston

Knowledge-Based Marketing

GebondenEngels9781412900027 21-4-2004

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. Meer

270,89

Verwachte levertijd ongeveer 16 werkdagen

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Ian Chaston

Knowledge-Based Marketing

PaperbackEngels9781412900034 7-4-2004

Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. Meer

91,46

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Edd Applegate

Strategic Copywriting

GebondenEngels9781442244078 5-11-2015

A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social media. Meer

170,62

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Philip Hanson

Advertising and Socialism

paperbackEngels9781349020386 1-1-1974

64,66

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D. Giannetto

Big Social Mobile

paperbackEngels9781349488957 27-1-2015

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. Meer

29,29

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Hashem Aghazadeh

Principles of Marketology, Volume 2

paperbackEngels9781349720804 20-3-2019

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Meer

64,66

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Seddon

Get Growing: Get Clients, Grow Faster, and Spend L ess Time Selling

gebondenEngels9781394205844 16-4-2024

33,-

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Luxury Strategy in Action

paperbackEngels9781349346530 2-12-2011

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. Meer

64,66

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Hellmut Schuette

The Global Competitiveness of the Asian Firm

paperbackEngels9781349234257 1-1-1994

Twenty-one authors from a variety of backgrounds analyse the global competitiveness of the Asian firm in different parts of the world and at different phases of their internationalisation process. Meer

184,93

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Faris Yakob

Paid Attention – Innovative Advertising for a Digital World

gebondenEngels9781398602526 3-11-2021

143,66

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Influencing Shopper Decisions – Unleash the Power of Your Brand to Win Customers

paperbackEngels9781398603615 3-4-2022

47,95

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Influencing Shopper Decisions – Unleash the Power of Your Brand to Win Customers

gebondenEngels9781398603639 3-4-2022

143,66

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Brand Choice

gebondenEngels9781403946416 23-11-2004

Customers use mental short cuts and they get into ruts when making product and brand choices. Brand Choice provides the tools that reveal customers' automatic thoughts and how such thoughts accurately forecast brand choice. Meer

128,33

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Philipp Klaus

Measuring Customer Experience

paperbackEngels9781349477340 1-1-2015

Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management. Meer

64,66

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Shaun M. Powell

Advances in Corporate Branding

paperbackEngels9781349957989 28-4-2018

This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. Meer

142,48

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Crawford

Kindly Review: The Secret to Giving and Receiving Feedback to Make Your Ideas Great

gebondenEngels9781394182879 27-6-2023

33,-

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D Disney

The Ultimate LinkedIn Messaging Guide – How to Use Written, Audio, Video and InMail Message to Start More Conversations and Increase Sales

gebondenEngels9781394185221 16-3-2023

27,43

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Nicholas Jackson O'Shaughnessy

The Phenomenon of Political Marketing

paperbackEngels9781349103546 1-1-1990

This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy. Meer

64,66

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