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Luxury Strategy in Action

paperbackEngels9781349346530 2-12-2011

Written by experts in Luxury and Fashion Management at SKEMA Business School this exciting new book offers a new perspective that challenges the established rules of the luxury and fashion industry. Meer

64,43

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Advertising in the Aging Society

paperbackEngels9781349592913 11-2-2020

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Meer

64,43

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The Changing Nature of Doing Business in Transition Economies

paperbackEngels9781349354382 13-9-2011

Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them. Meer

64,43

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Nigel Walton

The Internet as a Technology-Based Ecosystem

paperbackEngels9781349936243 21-4-2021

This book examines and critiques classical approaches to strategic analysis, whilst exploring alternative methods which utilise ecosystem and platform concepts, as well as chaos and complexity theories. Meer

78,53

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Epica Awards

Epica Book 31

GebondenEngels9781350024717 1-11-2018

105,01

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Crawford

Kindly Review: The Secret to Giving and Receiving Feedback to Make Your Ideas Great

gebondenEngels9781394182879 27-6-2023

32,88

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D Disney

The Ultimate LinkedIn Messaging Guide – How to Use Written, Audio, Video and InMail Message to Start More Conversations and Increase Sales

gebondenEngels9781394185221 16-3-2023

27,34

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Doyon

Revenue Revolution: Designing and Building a High– Performing Sales System

gebondenEngels9781394196371 5-12-2023

31,50

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LH Hayes

Marketing in Foodservice Operations, 1st Edition

paperbackEngels9781394208333 19-9-2024

120,20

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A. Prasad

Postcolonial Theory and Organizational Analysis: A Critical Engagement

paperbackEngels9781349387670 19-5-2003

This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations? Meer

156,08

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M. Sicard

Brand Revolution

paperbackEngels9781349437313 9-11-2012

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Meer

64,43

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The Sport Business Future

gebondenEngels9781403912671 11-6-2004

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. Meer

64,43

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G. Foxall

Understanding Consumer Choice

gebondenEngels9781403914927 11-3-2005

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. Meer

127,88

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P. Kitchen

The Rhetoric and Reality of Marketing

paperbackEngels9781349431342 1-1-2003

This book compares and contrasts how different firms approach marketing within the same country. It concerns issues revolving around marketing as a form of rhetoric and marketing as a living reality for firms who practice it and contains cutting edge thinking from expert commentators on the marketing scene worldwide. Meer

127,88

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Henry Mintzberg

The Science of Strategy-Making: Managerial Methods and Planner Programs; 237-67; January 1967 (Classic Reprint)

PaperbackEngels9781334296864 19-4-2018

13,47

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A. Parment

Marketing to the 90s Generation

paperbackEngels9781349495603 19-12-2015

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies. Meer

64,43

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John Desmond

Psychoanalytic Accounts of Consuming Desire

paperbackEngels9781349321780 28-11-2012

Provides an accessible introduction to psychoanalytic explanations of consumer desire. Topics are drawn widely to reflect the scope of Freud's vision and include dreams, sexuality and hysteria. Meer

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Applying Qualitative Methods to Marketing Management Research

gebondenEngels9781403916600 16-12-2003

Qualitative research methodologies are gaining more and more acceptance. This book deals with the application of qualitative methods to marketing management research. Meer

127,88

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The Visionary Package

gebondenEngels9781403906779 29-10-2004

The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. Meer

64,43

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John Westwood

How to Write a Marketing Plan – Define Your Strategy, Plan Effectively and Reach Your Marketing Goals

paperbackEngels9781398619739 3-6-2025

23,52

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