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Pagina 56 van 3.738 resultaten

Anders Parment

Auto Brand – Building Successful Car Brands for the Future

gebondenEngels9780749476427 3-1-2015

169,15

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Sustainable Tourism

PaperbackEngels9780750623858 5-2-1998

Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Meer

61,61

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Advertising and Differentiated Products

gebondenEngels9780762308231 4-10-2001

179,54

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Problems in Marketing

PaperbackEngels9780761971795 12-12-2007

Problems in Marketing Meer

85,14

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Todd Duncan

The Top Ten Mistakes Salespeople Make and How to Avoid Them

PaperbackEngels9780785287803 1-10-2007

In The Top Ten Mistakes Salespeople Make and How to Avoid Them, he focuses his expertise on the most common and destructive blunders salespeople make and how you can prevent them. Meer

18,15

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Peter S.H. Leeflang

Building Models for Marketing Decisions

paperbackEngels9780792378136 29-2-2000

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions. Meer

420,99

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Gianluigi Guido

The Salience of Marketing Stimuli

gebondenEngels9780792373247 30-4-2001

In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. Meer

180,99

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New-Product Diffusion Models

gebondenEngels9780792377511 30-9-2000

Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Meer

240,99

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Business Marketing: An Interaction and Network Perspective

gebondenEngels9780792395041 30-11-1995

Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably. Meer

336,99

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Chekitan S. Dev

Hospitality Branding

gebondenEngels9780801452031 1-11-2012

181,29

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Elliott

Marketing (Aus) 2e iStudy V1

gebondenEngels9780730303411 23-11-2012

Marketing 2nd edition is the ideal text for the undergraduate Introductory Marketing course in the Asia–Pacific region. Significantly, it is an original work rather than being an adaptation of a US text. Meer

77,26

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Marcel, University of Toronto Danesi

Why It Sells

PaperbackEngels9780742555457 21-9-2007

Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Meer

55,90

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T Hopkins

Sales Prospecting For Dummies

paperbackEngels9780764550669 3-4-1998

Prospecting finding and qualifying prospective clients is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Meer

20,40

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Z Ziglar

Network Marketing For Dummies

paperbackEngels9780764552922 18-12-2000

Network marketing has helped people all over the world achieve financial independence and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. Meer

23,18

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Business-to-Business Marketing

GebondenEngels9780803959644 30-5-2001

This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing. Meer

289,46

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Harold S. Sharp

Advertising Slogans of America

GebondenEngels9780810816817 24-5-1995

A one-of-a-kind compilation—the largest in print—of 15,000 advertising slogans that have appeared in the American media during the past century, and the 6,000 products or organizations with which they were associated. Meer

209,03

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Kenneth R. Davis

Furniture Marketing – Product, Price, and Promotional Policies of Manufacturers

paperbackEngels9780807868614 30-10-2011

66,87

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Steve Adubato

You Are the Brand

gebondenEngels9780813550428 6-7-2011

37,64

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T Hopkins

Sales Closing For Dummies

paperbackEngels9780764550638 7-4-1998

Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. Meer

21,79

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Market Segmentation

PaperbackEngels9780750659819 18-9-2004

* McDonald and Dunbar are the leading author team in this area* Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business* The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book)This is a key book, in a vital area. Meer

52,54

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