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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9783319071930 26-6-2014
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319013831 27-5-2016
This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope.  Meer
780,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319013855 26-6-2016
This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope.  Meer
1.112,04
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319824550 7-8-2018
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce customers’ cognitive effort, by optimizing purchase time and increasing the speed and satisfaction of the shopping experience.  Meer
141,98
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319144351 25-3-2015
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics.  Meer
90,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319758312 24-5-2018
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape.  Meer
198,38
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319399454 7-6-2016
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319071145 16-6-2014
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319556239 26-7-2017
This book reflects the research output of the Committee on the International Protection of Consumers of the International Law Association (ILA). The Committee was created in 2008, with a mandate to study the role of public and private law to protect consumers, review UN Guidelines, and to model laws, international treaties and national legislations concerning protection and consumer redress.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319358499 10-9-2016
This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031365881 23-8-2023
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.  Meer
170,18
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gebondenEngels9783031370960 3-1-2024
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.  Meer
198,38
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031370991 4-1-2025
This book explores how customer service can become the singular competitive differentiator for organizations in the digital era. Given the pace of digitization and the rise in customer expectations post-pandemic, organizations must focus on customer-centricity in all functions in the digital age, providing factors, enablers, and processes for customer service and sharing best practices based on research from global experts.  Meer
198,38
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783031299681 22-6-2024
When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues.  Meer
57,38
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319741284 9-4-2018
This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty.  Meer
240,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319124230 8-12-2014
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030825713 4-1-2022
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.  Meer
198,38
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030825744 5-1-2023
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.  Meer
198,38
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030730062 28-9-2021
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda.  Meer
78,53
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031474200 17-12-2023
This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the customer asset, enabling marketers to devise strategies that enhance its value.  Meer
50,33
Verwachte levertijd ongeveer 9 werkdagen

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