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Pagina 74 van 3.738 resultaten

Ogechi Adeola

Digital Service Delivery in Africa

gebondenEngels9783030839086 8-2-2022

The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. Meer

184,28

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Non-Fungible Tokens (NFTs)

gebondenEngels9783031072024 2-7-2022

This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of product. Meer

50,33

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Marco Pichierri

Nostalgia Marketing

gebondenEngels9783031215452 12-3-2023

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. Meer

57,38

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Services Marketing Cases in Emerging Markets

gebondenEngels9783319329680 15-9-2016

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. Meer

84,99

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Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

gebondenEngels9783031074219 8-12-2022

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. Meer

276,99

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Advances in National Brand and Private Label Marketing

paperbackEngels9783319201818 12-6-2015

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. Meer

120,99

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Social Networks and the Economics of Sports

gebondenEngels9783319084398 2-9-2014

This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes. Meer

120,99

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Frank Elste

Marketing und Werbung in der Medizin

paperbackDuits9783211838754 18-12-2003

Marketing und Werbung sind längst zu einem unverzichtbaren Thema in der Medizin geworden. Mehr Patientenorientierung und steigender Wettbewerb lassen den Einsatz von modernen Marketingmaßnahmen in Arztpraxis wie Krankenhaus zu einem unverzichtbaren Instrument werden. Meer

96,32

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Viktoria Hausegger

Erfolgreiches Marketing für die Arztpraxis

paperbackDuits9783211697740 24-5-2007

Damit Sie im Praxisalltag die Zufriedenheit und die Bindung zu ihren Patienten verbessern, gewinnt Dienstleistungsmarketing zunehmend an Bedeutung. Professionelles Marketing für Ärzte ist dabei viel mehr als Werbung und Promotion und hat nichts mit „marktschreierischem Auftreten" zu tun. Meer

79,49

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Čedomir Nestorović

Islamic Marketing

gebondenEngels9783319327525 2-8-2016

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. Meer

102,99

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Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector

gebondenEngels9783031290190 17-6-2023

The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. Meer

216,99

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Tourism in Latin America

gebondenEngels9783319057347 16-9-2014

This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Meer

120,99

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Fridrik Larsen

Commodity Branding

gebondenEngels9783031299650 22-6-2023

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability, CSR, and environmental issues. Meer

57,38

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Ogechi Adeola

Digital Service Delivery in Africa

paperbackEngels9783030839116 8-2-2023

The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. Meer

184,28

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Fraud Prevention in Online Digital Advertising

paperbackEngels9783319567921 23-6-2017

The authors systematically review methods of online digital advertising (ad) fraud and the techniques to prevent and defeat such fraud in this brief. The authors categorize ad fraud into three major categories, including (1) placement fraud, (2) traffic fraud, and (3) action fraud. Meer

72,99

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Handbook of Marketing Decision Models

gebondenEngels9783319569390 26-7-2017

The Second Edition of this book presents the state of the art in this important field. Marketing decision models constitute a core component of the marketing discipline and the area is changing rapidly, not only due to fundamental advances in methodology and model building, but also because of the recent developments in information technology, the Internet and social media. Meer

396,99

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Michael J. Scherm

Scrum for Sales

gebondenEngels9783030829773 31-10-2021

Many companies want to make their sales agile. Some of them have tried to set up agile sales organizations, but such top-down approaches and big-bang rollouts seldom seem to work. Meer

90,99

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Digital Marketing Strategies for Value Co-creation

gebondenEngels9783030944438 22-3-2022

Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. Meer

141,98

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Digital Marketing Strategies for Value Co-creation

paperbackEngels9783030944469 23-3-2023

141,98

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Research on Islamic Business Concepts

paperbackEngels9783031186653 3-1-2024

This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Meer

240,99

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