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gebondenEngels9780470017470 18-11-2005
Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real–life cases from this converging market! Mobile Media and Applications – From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic how they did it approach.  Meer
84,03
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470016343 7-10-2005
A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value.  Meer
57,77
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470032725 22-9-2006
You′ve chosen this book. Which probably means you′re a marketer, you′ve heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships?  Meer
45,30
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470051054 18-5-2007
Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don′t always get it right.  Meer
41,15
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471236085 22-11-2002
A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing.  Meer
49,46
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470260357 29-10-2009
The small or mid–sized business′ guide to outselling the big boys Often, small or mid–sized businesses don′t think they have the resources or the talent to compete with the larger competitors in their industry.  Meer
31,45
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470045473 8-12-2006
Praise for How to Deal with Difficult Customers "The application of the ten key strategies in this book will help every sales professional learn how to deal with the truly difficult and how to avoid creating unnecessary difficulties.  Meer
27,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470045831 12-1-2007
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place.  Meer
21,76
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470384626 21-11-2008
SugarCRM is an innovative customer relationship management software solution that enhances your company s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance.  Meer
38,38
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780471297918 26-1-2000
Now more than ever, it′s critical for mental health professionals to find new ways to succeed in today′s competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step–by–step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media.  Meer
97,88
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780470560914 28-4-2010
There are a few available training programs on the practical aspects of succeeding in the mental health profession for mental health professionals. Marketing for the Mental Health Professional provides powerful, proven sales and marketing techniques as well as strategies to achieve high quality, value–based services in the mental health practice.  Meer
41,09
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470575420 16-7-2010
Discover how the world′s leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world′s leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.  Meer
53,61
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gebondenEngels9780470021477 16-7-2004
This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 – 5 years to discuss the future of marketing.  Meer
79,87
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paperbackEngels9780470051429 9-1-2007
If you re an entrepreneur, or you re just thinking of starting a business, start with this smart, practical guide to small business success. It shows you how to maintain healthy growth and profits no matter what kind of business you own and helps you get the most out of your limited resources.  Meer
20,38
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gebondenEngels9780470052310 22-9-2006
Praise for Heavy Hitter Sales Wisdom "Steve Martin takes a much–needed look at how successful executives read verbal and nonverbal messages, which allows them to quickly understand the subtext of their customers′ minds.  Meer
24,53
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780471191193 4-11-1997
"If You′re Not Out Selling, You′re Being Outsold is more than a ′how–to–sell′ book. St. Lawrence and Johnson have approached the art of selling from a witty, entertaining, and inspirational view.  Meer
39,78
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780470224557 7-3-2008
In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson.  Meer
31,45
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gebondenEngels9780470227541 19-2-2008
Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short–Termism "A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen.  Meer
39,76
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780471174691 11-12-1997
They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes.  Meer
66,78
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780470043936 5-1-2007
If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big–box stores alike.  Meer
38,38
Verwachte levertijd ongeveer 9 werkdagen

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