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GebondenEngels9780761971788 7-1-2008
Problems in Marketing  Meer
260,56
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780792378266 31-3-2001
From 1976 to the beginning of the millennium—covering the quarter-century life span of this book and its predecessor—something remarkable has happened to market response research: it has become practice.  Meer
336,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780792382188 31-7-1998
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780792384984 31-8-1999
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780792386155 30-4-2000
Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780792386353 31-12-1999
Modern marketing techniques in industrialized countries cannot be implemented without segmentation of the potential market. Goods are no longer produced and sold without a significant consideration of customer needs combined with a recognition that these needs are heterogeneous.  Meer
336,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780792393887 31-1-1994
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark­ ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad­ vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be­ come leading articles in the best academic journals, who now chair those journals' editorial boards, and after whom great scientific awards have been named.  Meer
276,99
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9780803953284 20-4-1995
172,04
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780792391463 31-8-1991
For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780792395041 30-11-1995
Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi­ in industrial markets. During the late 1980s our view ness relationships on business marketing changed remarkably.  Meer
336,99
Verwachte levertijd ongeveer 9 werkdagen
118,72
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9780792378136 29-2-2000
This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decisions.  Meer
420,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780813550428 6-7-2011
37,59
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9780750992596 19-11-2019
A pictorial and historical guide to London’s old brick adverts  Meer
28,70
Verwachte levertijd ongeveer 8 werkdagen
355,89
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9780761837527 15-3-2007
119,30
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9780786420438 5-4-2005
The use of endorsements and testimonials to sell anything imaginable is a modern development, though the technique is centuries old. This exploration of modern endorsement advertising follows its evolution from a marginalized, mistrusted technique to a multibillion-dollar industry.  Meer
60,94
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9780792381457 30-6-1998
Do we need a new car or a new refrigerator every ten years? What happens to our PC which is exchanged for a new model every three years? Why do our shoes last only a year or so, while those of our great grandfather served for a genera­ tion?  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9780813829579 1-9-2003
Marketing is an essential part of any business and the business of agriculture is no exception to this rule. Written by an experienced educator with expertise in futures markets, hedging, and technical price analysis, Marketing Grain & Livestock, 2nd Edition teaches the basics of commodities marketing by farmers, ranchers, grain elevators, packers, and processors.  Meer
115,88
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9780803959644 30-5-2001
This much-anticipated, thoroughly updated Third Edition provides academics and marketing professionals with a comprehensive, state-of-the-art view of industrial marketing.  Meer
289,06
Verwachte levertijd ongeveer 16 werkdagen

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