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paperbackEngels9781349359752 10-12-2009
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.  Meer
127,71
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781402075148 31-7-2003
Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349518487 1-1-2004
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization.  Meer
127,71
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137575708 24-11-2016
This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market.  Meer
71,39
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138168671 29-10-2015
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue, the Internet.  Meer
202,97
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9781137368706 24-2-2014
Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations.  Meer
64,35
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137369000 25-11-2013
For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer.  Meer
64,35
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137271471 31-10-2013
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.  Meer
78,43
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137522696 13-9-2015
Since the recent international crises, the role and significance of international financial institutions (IFI) have been challenged. Some have argued that global financial institutions are inadequate and inefficient in performing their missions, and may be replaced by modern institutions with inclusive governance and a goal-focused approach.  Meer
64,35
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137523426 27-4-2017
This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands.  Meer
78,43
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137582003 14-3-2016
Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart?  Meer
57,31
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781118153406 3-2-2012
Secrets of the trade from the master of retail selling and sales training No Thanks, I′m Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy–to–learn practical money–making steps.  Meer
30,08
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137523365 30-6-2016
The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces.  Meer
78,43
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138121270 19-3-2019
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.  Meer
205,16
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781138121294 21-3-2019
The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.  Meer
62,94
Verwachte levertijd ongeveer 11 werkdagen
gebondenEngels9781137579805 29-4-2017
Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques.  Meer
64,35
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781137601582 7-2-2017
This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.  Meer
184,03
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138142671 30-3-2016
In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives.  Meer
188,54
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138027367 9-4-2015
This proceedings volume contains papers presented at the 2014 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2014), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality.  Meer
289,64
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138133655 2-11-2015
This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists.  Meer
246,25
Verwachte levertijd ongeveer 11 werkdagen

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