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Market access is the fourth hurdle in the drug development process and the primary driver for global income of any new drug. Without a strategy in place for pricing, showing value for effectiveness and an understanding of the target purchasers’ needs, the drug will fail to reach its intended market value. Meer
Drive marketing ROI with an investor′s mindset and a proven toolkit
Top marketers today don′t shy away from financial accountability. In fact, they actively seek to account for the return on their companies′ investments in marketing because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. Meer
Harness the power of marketing and watch your business grow
Having your own business isn′t the same as having customers, and one is useless without the other. Meer
A "how–to" guide to boosting sales through predictive and prescriptive analytics
Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Meer
The first comprehensive analysis of the emergence of academic brands, this book explores how the modern university is being transformed in an increasingly global economy of higher education where luxury is replacing access. Meer
Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews traditional, outdated brand tenets of control and competition largely adopted from the private sector, in favor of a strategic approach centered on the mission and based on a participatory process, shared values, and the development of key partnerships. Meer
Originally published by Stevenson, Inc., this practical resource assists nonprofit leaders and professionals in discovering new and better ways of identifying, cultivating, and successfully soliciting more planned gifts. Meer
Gain, engage, and retain customers with positive experiences
A positive customer experience is absolutely essential to keeping your business relevant. Meer
How to use powerful tools to engage customers with your brand
Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Meer
Discover what′s possible when the art and science of marketing collide
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. Meer
Bring Disney–level customer experience to your organization with insider guidance
The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience the Walt Disney Company. Meer
Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Meer
31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Meer
Learn from the leading resource on the latest inbound marketing techniques
As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. Meer
A practical guide for inexperienced marketers who have to develop a marketing strategy
With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. Meer
Tried–and–true information and tips for selling like a pro
Are you looking to enter the world of sales, or are you already a salesperson who′s looking for new tips and tactics to expand your business? Meer
Guide your sales force to its fullest potential
With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Meer
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