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PaperbackEngels9781538128954 15-4-2020
Marketing the Arts introduces students, young professionals, and even seasoned veterans to new and refined marketing approaches—by drawing on marketing theory as it is used by huge multi-nationals, exploring such theories in the context of creative ventures generally, and the fine and performing arts specifically.  Meer
54,34
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781447968337 30-10-2013
For undergraduate Principles of Marketing courses.   A unique breakdown of marketing that speaks to students’ learning style.   Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students.  Meer
89,74
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781509814435 21-9-2017
Master the art of selling with integrity.  Meer
13,44
Verwachte levertijd ongeveer 16 werkdagen
gebondenEngels9783030180539 20-9-2019
This book focuses on recent developments in consumer law, specifically addressing mandatory disclosures and the topical problem of information overload.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030383411 6-2-2020
In 2017, nearly 60 million households in Indonesia were connected to the national power grid. Accordingly, we believe that their ‘voice’ is important to maintain democratic and participatory values in planning electricity services.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030837105 28-11-2021
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with.  Meer
196,19
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030839086 8-2-2022
The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage.  Meer
183,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030839116 8-2-2023
The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage.  Meer
183,99
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gebondenEngels9783030852443 18-9-2021
This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service preferences.  Meer
80,29
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783030769345 17-5-2021
This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021).  Meer
180,99
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gebondenEngels9783030772031 12-9-2021
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market.  Meer
208,39
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gebondenEngels9783031112058 11-10-2022
Using the case of food labelling, this book demonstrates that the line between fair and potentially misleading communication can be approached in empirical terms, supplementing the predominantly political and legal deliberations that determine how society deals with these issues.  Meer
55,89
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031355882 17-4-2024
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.  Meer
208,39
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paperbackEngels9783031355912 17-4-2025
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours.  Meer
208,39
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783031365881 23-8-2023
This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis.  Meer
171,79
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319124230 8-12-2014
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319291383 24-5-2016
This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive.  Meer
84,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783030537395 15-11-2020
Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions.  This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry.  Meer
86,39
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9783319013831 27-5-2016
This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope.  Meer
780,99
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9783319015941 9-12-2013
Data analysis, machine learning and knowledge discovery are research areas at the intersection of computer science, artificial intelligence, mathematics and statistics.  Meer
120,99
Verwachte levertijd ongeveer 9 werkdagen

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