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G. Foxall

Understanding Consumer Choice

gebondenEngels9781403914927 11-3-2005

Understanding Consumer Choice shows how attempts to relate consumers' attitudes and actions have implicitly incorporated measures of the very variables at the heart of a situational theory of consumer choice. Meer

127,62

Verwachte levertijd ongeveer 9 werkdagen

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Robert East

The Effect of Advertising and Display

paperbackEngels9781441953735 5-11-2010

Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. Meer

120,99

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Relationship Marketing

GebondenEngels9781412931212 20-4-2010

Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance. Meer

225,89

Verwachte levertijd ongeveer 16 werkdagen

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Advertising

paperbackEngels9781412934299 22-10-2009

This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences. Meer

750,65

Verwachte levertijd ongeveer 16 werkdagen

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M Mathos

101 Social Media Tactics for Nonprofits: A Field G uide

gebondenEngels9781118106242 28-2-2012

The ultimate social media field guide for nonprofits with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Meer

43,89

Verwachte levertijd ongeveer 9 werkdagen

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Nonprofit Marketing

GebondenEngels9781412909235 26-4-2006

Explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. This text presents marketing concepts, supported with real-world examples. Meer

288,86

Verwachte levertijd ongeveer 16 werkdagen

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Handbook of Marketing

PaperbackEngels9781412921206 2-3-2006

Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. Meer

63,28

Verwachte levertijd ongeveer 16 werkdagen

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Kim Harrison

Strategic Public Relations

paperbackEngels9781420256383 19-1-2011

Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peak PR performance, and fast track their career. Meer

103,70

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Zvezdan Vukanović

Foreign Direct Investment Inflows Into the South East European Media Market

gebondenEngels9783319305103 2-8-2016

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. Meer

120,99

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Čedomir Nestorović

Islamic Marketing

gebondenEngels9783319327525 2-8-2016

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. Meer

102,99

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Services Marketing Cases in Emerging Markets

gebondenEngels9783319329680 15-9-2016

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. Meer

84,99

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Value-Oriented Media Management

paperbackEngels9783319845449 18-7-2018

In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. Meer

156,99

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Oliver Busch

Programmatic Advertising

paperbackEngels9783319797212 31-3-2018

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. Meer

60,99

Verwachte levertijd ongeveer 9 werkdagen

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Tourism in Latin America

gebondenEngels9783319057347 16-9-2014

This book presents eleven case studies of success about Latin America tourism. The cases are embedded in a framework describing the economic and cultural foundations of tourism development in the continent. Meer

120,99

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Best Practices in Hospitality and Tourism Marketing and Management

gebondenEngels9783319916910 9-8-2018

This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. Meer

156,99

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Managing Consumer Services

paperbackEngels9783319344874 23-8-2016

This book presents latest research on the evolution of consumer services, as these services continue to become a larger part of the economy in the world. Meer

120,99

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Christiane Prange

Market Entry in China

paperbackEngels9783319804996 20-6-2018

This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Meer

84,99

Verwachte levertijd ongeveer 9 werkdagen

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Instructor's Manual for Strategic Marketing Cases in Emerging Markets

paperbackEngels9783319526966 8-6-2017

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. Meer

36,99

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Roberta Minazzi

Social Media Marketing in Tourism and Hospitality

paperbackEngels9783319382487 24-9-2016

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. Meer

144,99

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R for Marketing Research and Analytics

paperbackEngels9783319144351 25-3-2015

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Meer

90,99

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AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

De kunst van high end sales