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Pagina 69 van 3.740 resultaten

The Experience

gebondenEngels9781119028659 8-5-2015

Bring Disney–level customer experience to your organization with insider guidance The Experience is a unique guide to mastering the art of customer service and service relationships, based on the principles employed at the renowned leader in customer experience the Walt Disney Company. Meer

30,06

Verwachte levertijd ongeveer 9 werkdagen

In winkelwagen

M Port

The Contrarian Effect – Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite

paperbackEngels9781119089773 1-5-2015

23,13

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Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives

gebondenEngels9781137368706 24-2-2014

Historically, bubbles have been understood primarily in financial-economic terms. In this exciting new work, Dholakia and Turcan argue that bubbles are also a socio-political and cultural phenomena, with intense and accelerating interactions of engineered hype and feverish expectations. Meer

64,30

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Brand Romance

gebondenEngels9781137369000 25-11-2013

For brands to succeed in a competitive environment they need to build a 'loving' relationship with their customers. Brands need to construct an emotional engagement with customers so that they feel genuinely connected to it and what it has to offer. Meer

64,30

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Arvind Sathi

Engaging Customers Using Big Data

gebondenEngels9781137386182 30-7-2014

Data is transforming how and where we market to our customers. Using a series of case studies from pioneers, this book will describe how each marketing function is undergoing fundamental changes, and provides practical guidance about how companies can learn the tools and techniques to take advantage of marketing analytics. Meer

64,30

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Lisa Nirell

The Mindful Marketer

gebondenEngels9781137386298 23-10-2014

It’s a tough time to be a marketer. Many are drowning in data, disrupted by generative AI, overloaded with demands, bombarded with competing priorities, and underfunded to take on challenges. Meer

43,20

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J. Wan

Consumer Casualties

gebondenEngels9781137387240 6-11-2014

Junmin Wan takes a two prong approach to analysing this pressure in Japan in his new volume Consumer Casualties. He first clarifies the consumer preference for habit to identify useful approaches toward solving a number of economic issues, such as gambling and other addictive practices. Meer

127,62

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M. Robinson

Marketing Big Oil: Brand Lessons from the World’s Largest Companies

gebondenEngels9781137389169 4-7-2014

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across. Meer

64,30

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T Eiler

Aligned to Achieve – How to Unite Your Sales and Marketing Teams into a Single Force for Growth

gebondenEngels9781119291756 11-11-2016

A smart, practical guide to rocket–powered business growth Aligned to Achieve puts sales and marketing on the same page, creating a revenue ′dream team′ that will drive your organization to new heights. Meer

27,28

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J Stringfield

Get in the Game: HOW TO LEVEL UP YOUR BUSINESS wit h GAMING, ESPORTS, AND EMERGING TECHNOLOGIES Esports Market

gebondenEngels9781119855361 21-7-2022

31,43

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Marketing Performance

gebondenEngels9781119278337 24-6-2016

Drive marketing ROI with an investor′s mindset and a proven toolkit Top marketers today don′t shy away from financial accountability. In fact, they actively seek to account for the return on their companies′ investments in marketing because they want their budget to make a difference for their brands and for their business: more relevant messages, more effective campaigns, more satisfied customers, more profitable promotions, higher returns to shareholders. Meer

35,59

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Justin Champion

Inbound Content

gebondenEngels9781119488958 5-6-2018

Develop and implement an effective content strategy tailored to your business s needs Inbound Content is a step–by–step manual for attracting the right people, turning them into leads, and closing them into customers. Meer

27,28

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Integral Economics

PaperbackEngels9781138219304 12-8-2016

Why on earth is economics perceived to come in only one or at best two different a-cultural if not a-moral guises? There are real, and many, alternatives to the economic mainstream. Meer

69,93

Verwachte levertijd ongeveer 11 werkdagen

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Strategic Customer Management

GebondenEngels9781107014961 28-3-2013

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Meer

130,73

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Alice (Leeds University, UK) Dallabona

Luxury Fashion Marketing and Branding

GebondenEngels9781032207070 22-8-2024

Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. Meer

195,91

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Waltham Watch Company

Waltham Ad. Book

PaperbackEngels9781036501846 10-10-2024

39,71

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Olga (University of Westminster) Mitterfellner

Fashion Marketing and Communications

PaperbackEngels9781032582320 11-12-2024

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies. It provides a comprehensive and honest understanding of the commercial and ethical impact marketing has on the fashion industry. Meer

56,46

Verwachte levertijd ongeveer 8 werkdagen

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Olga (University of Westminster) Mitterfellner

Fashion Marketing and Communications

GebondenEngels9781032582344 11-12-2024

203,40

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JL Bowman

Reframe the Marketplace – The Total Market Approach to Reaching the New Majority

gebondenEngels9781119100256 6-11-2015

Most businesses are ignoring the more than $4 Trillion new majority market. Is your business one them? Learn how to REFRAME your business for the Total Market Sometime around 2040, ethnic minorities will become the majority of the US population. Meer

32,82

Verwachte levertijd ongeveer 9 werkdagen

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D Hanover

Experiential Marketing – Secrets, Strategies, and Success Stories from the World′s Greatest Brands

gebondenEngels9781119145875 17-6-2016

The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half–century ago. Meer

32,83

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AI-selling - AI in het verkoopteam

Full System Marketing - ‘Waardevol boek voor B2B-marketeers’

Karakters in retail - De beste verhalen uit de Nederlandse mode en lifestyle retail

Telling is not selling - De kunst van een deal sluiten

De kunst van high end sales