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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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paperbackEngels9781349364473 27-11-2007
This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349364855 18-12-2008
Using the example of four Taiwanese brand-name multinational companies, this study seeks to unpack the relationship between project team performance measurement systems and new product success/failure.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349366491 21-5-2009
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society.  Meer
57,27
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349367054 27-8-2016
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349367559 16-9-2009
Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349368440 22-10-2009
The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose.  Meer
113,55
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349387670 19-5-2003
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?  Meer
155,76
Verwachte levertijd ongeveer 9 werkdagen
168,81
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781138255609 11-11-2016
Traditionally, tourism media has referred to the image of destinations constructed through media texts such as brochures and postcards, with increasing attention towards other mediascapes such as films and television.  Meer
71,63
Verwachte levertijd ongeveer 11 werkdagen
PaperbackEngels9781138915343 20-6-2017
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets.  Meer
75,95
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9781349299782 2-2-2016
Women are the most financially attractive target audience and buy the majority of products and services, so improving the way we market to women is the easiest and most effective business growth strategy.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349299997 27-2-2009
Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies.  Meer
51,65
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349300471 16-7-2009
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349302604 3-11-2008
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349308002 12-12-2008
We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle.  Meer
51,65
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349310661 16-7-2009
As technology changes, so too have its applications and our uses and experiences with them have changed as well. The emergence of new technologies offer opportunities for new ways of interacting, playing, working and learning.  Meer
127,62
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349312856 29-4-2010
The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349314720 23-10-2009
Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.  Meer
48,84
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paperbackEngels9781349038091 1-1-1979
127,62
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