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Marjolein Bongers, Richard van Kray

Sales zonder bullshit

In dit boek combineren Richard van Kray en Marjolein Bongers hun expertise op het gebied van sales en LinkedIn tot een unieke gids waarmee je de effectiviteit van je salesaanpak flink zult verbeteren.
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PaperbackEngels9781292042220 1-11-2013
For undergraduate Principles of Marketing courses. A unique breakdown of marketing that speaks to students’ learning style. Marketing: Defined, Explained, Applied was written from the ground up with student feedback to be the most usable reference guide for Principles of Marketing students.  Meer
88,54
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781292064871 5-3-2014
Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day.  Meer
86,14
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781292089584 16-10-2017
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.  Meer
90,94
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GebondenEngels9781138915336 20-6-2017
This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets.  Meer
217,24
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9781349437313 9-11-2012
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349332816 19-7-2011
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349333011 27-8-2016
Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.  Meer
78,37
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349334001 16-4-2013
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349352371 27-8-2016
As the World Thought Leaders on Customer Experience, Colin Shaw and the team at Beyond Philosophy have undertaken more than 18 months of groundbreaking research to discover the emotions that drive and destroy value in an organization, and can now disclose the empirical link between evoking these emotions and substantial financial returns.  Meer
71,34
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paperbackEngels9781349352432 27-8-2016
Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their brand images.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349353545 22-11-2006
Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing.  Meer
64,30
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paperbackEngels9781349354849 1-1-2008
This collection of original ethnographically based research from five continents, provides insights into the dynamics of stability and change in our globalizing world.  Meer
64,30
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paperbackEngels9781349356577 3-5-2007
This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry.  Meer
71,34
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paperbackEngels9781349359752 10-12-2009
Regional management has taken on a new role and is becoming more important. This book explores the challenges of European, US and Asian companies. It outlinines how regional headquarters can develop into Dynamic Competence Relay centers to master these challenges.  Meer
127,62
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paperbackEngels9781349361908 25-10-2007
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.  Meer
55,86
Verwachte levertijd ongeveer 9 werkdagen
paperbackEngels9781349363728 8-11-2015
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.  Meer
64,30
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138027367 9-4-2015
This proceedings volume contains papers presented at the 2014 International Conference on Management and Technology in Knowledge, Service, Tourism & Hospitality (SERVE 2014), covering a wide range of topics in the fields of knowledge and service management, web intelligence, tourism and hospitality.  Meer
289,44
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138412378 27-7-2017
It's not just the technology, the people, or the customers. It's all three, and more: call centers are not just places where calls arrive. They are a strategic business asset, the core of your business's customer relationship strategy.  Meer
254,26
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GebondenEngels9781138412415 27-7-2017
Today's support operations face greater responsibilities than the help desks of the 1990s. That's because customers expect 24x7 assistance on whatever channel they choose - no matter what type of products and/or services they buy.  Meer
247,23
Verwachte levertijd ongeveer 11 werkdagen

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